Urban Roots Café — Brand Kit
Concept project: A mini brand kit built for a fictional local café, "Urban Roots." Includes a color palette, font pairing, and logo placement mockup laid out like a professional one-page brand guideline. Demonstrates the ability to translate a business's personality (warm, earthy, community-focused) into a cohesive visual system clients can hand off to any designer in the future.
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New Drop — Instagram Story Set
Concept project: A 3-part Instagram Story sequence designed for a small business product launch. Uses a bright, energetic coral palette and dynamic diagonal shapes to create urgency and momentum across the sequence, with a countdown element to encourage story completion and swipe-through engagement. Built mobile-first for the vertical Story format (cover shown here in landscape for the portfolio grid).
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3 Signs Your Brand Needs a Refresh — LinkedIn Graphic
Concept project — a LinkedIn post graphic for a small business account sharing an industry tip. Designed with a professional, corporate-friendly tone (navy and white palette, clean grid layout) to fit LinkedIn's more formal content style while still standing out in a feed of text-heavy posts. Demonstrates platform-aware design thinking — this piece intentionally reads differently from the Instagram-first pieces in this portfolio.
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Progress Over Perfection — Quote Post
Concept project: A motivational quote post designed for a personal brand/coach Instagram account. Uses bold serif typography and a muted terracotta palette to create a premium, editorial feel that stands out from typical template-heavy quote posts. Designed to be instantly readable while scrolling and to reinforce brand tone through color and type choice alone.
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5 Morning Habits - Istagram Carousel.
Concept project: A 5-slide Instagram carousel designed for a wellness coach's page. Focused on a calming, editorial aesthetic (sage green, cream, minimal typography) with a clear swipe-through structure to keep engagement high across slides. Built to demonstrate cohesive multi-slide storytelling and on-brand color/type systems for wellness and personal-brand clients.