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3 Signs Your Brand Needs a Refresh — LinkedIn Graphic
Concept project — a LinkedIn post graphic for a small business account sharing an industry tip. Designed with a professional, corporate-friendly tone (navy and white palette, clean grid layout) to fit LinkedIn's more formal content style while still standing out in a feed of text-heavy posts. Demonstrates platform-aware design thinking — this piece intentionally reads differently from the Instagram-first pieces in this portfolio.
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it’s still rough and i keep finding small things to fix
but honestly this is the part i’m enjoying most
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Making the tool instead of just using it is such an underrated superpower for designers. Once you can generate directions to react to, exploration stops feeling precious and starts being fun. This is the good kind of lazy.
Fintech for agriculture doesn’t have to look earthy, heavy or industrial.
With Fluna, the goal was to create something more premium, distinctive and forward-looking, while still feeling relevant to the market it serves.
What I value most about this project is its longevity. I created this identity four years ago, and the client is still using the logo and visual system today.
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#BrandIdentity #BrandDesign #CreativeDirection #FintechBranding
Great work 👍