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New Drop — Instagram Story Set
Concept project: A 3-part Instagram Story sequence designed for a small business product launch. Uses a bright, energetic coral palette and dynamic diagonal shapes to create urgency and momentum across the sequence, with a countdown element to encourage story completion and swipe-through engagement. Built mobile-first for the vertical Story format (cover shown here in landscape for the portfolio grid).
The network for creativity
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Facebook Ad Creative - Product-Focused Social Advertising
Created a fast-paced Facebook ad for a Liverpool football jersey, designed specifically for social media and paid advertising.
The creative focuses on making the product visually engaging within the first few seconds while maintaining a strong football-inspired aesthetic throughout the video.
Creative Approach
Product-focused visual storytelling
Fast-paced, social-first editing
Dynamic cuts and transitions
Motion graphics to enhance the visuals
Strong product presentation and branding
Music and sound design to build energy
Clear visual flow designed for mobile viewing
Facebook/Meta-ready advertising format
The goal was to take straightforward product footage and turn it into a scroll-stopping paid social creative that feels energetic, polished, and native to the platform.
My Role: Video Editing • Motion Graphics • Paid Social Creative • Product Advertising • Sound Design
Tools: Premiere Pro • After Effects
This project showcases my approach to creating performance-focused social ads that combine strong editing with creative direction.
Putting the product into the first few seconds makes sense for a paid social ad. Did you build different opening hooks for testing, or focus on one version?
One concept can become an entire brand world—cohesive, elevated, and limitless in possibility.
A memorable brand speaks with one voice, and this concept system example was designed to do exactly that with clarity, elegance, and presence. I create refined visual identities that elevate brands and leave a lasting impression.
🎨If your brand is ready for that kind of presence, let’s build it.
