> We admire them.
> We strive to become like them.
> We hope to achieve their success.
Every domain has its superstarts and idols. In this regards, copywriting makes no exception from the rule. There are the copywriters that made it, and there's you: the copywriter who wants to...
How to Craft Landing Pages that Convert
You only have a couple of seconds to convince your prospect that his/her time is worth spending on what you have to say.
That's why it is important to craft a landing page that targets your potential client, opens an interest in what you...
This Is What I Would Do If I Had to Craft Copy in a Hurry ...
... but wouldn't know much about copywriting.
In a world of speed, time doesn't have patience with us. We have to grit. We have to hustle. We have to make ends meet.
And copywriting isn't any better in this regard....
On How to Increase Your Sellings with Great Copy
Since copywriting is simply advertising on paper, the final goal of the craft can be no other than to increase sales.
That's the main reason a company hires a copywriter; that's the reason why people dedicate their lives to...
Focus On What You Say, Not How You Say It
In his book Proven Advertising Methods, Fred S. Chapels argues that what you say is more important than how you say it.
And, yes, he was talking explicitly about copywriting, since the book is a well-crafted manual of this art.
What was...
