Drăcea Dan-Adrian
B2B copywriter & content strategist for global businesses.
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Drăcea is ready for their next project!
On How to Increase Your Sellings with Great Copy
Since copywriting is simply advertising on paper, the final goal of the craft can be no other than to increase sales.
That's the main reason a company hires a copywriter; that's the reason why people dedicate their lives to...
Focus On What You Say, Not How You Say It
In his book Proven Advertising Methods, Fred S. Chapels argues that what you say is more important than how you say it.
And, yes, he was talking explicitly about copywriting, since the book is a well-crafted manual of this art.
What was...
What Makes B2B Copy Greate
Despite often appearing subjective, great copy can be objectively measured.
We can tell what separates bad copy from good copy in B2B, and what separates good copy from great copy.
Here's all you need to know if you want your B2B copy to get more...
Some Less Known Perks for Better Copy
Copywriting is all about getting people to act now. For that, you need to have good sentence structure and to know which words trigger the right emotions.
However, writing well is never enough in the world of copywriting. There are various...
Have you ever wondered why some writers can write incredible pieces of text while others can barely form a string of words?
It has nothing to do with inner talent. While some people may be gifted with the ability to write fascinating prose, many great writers have built their...
