Drăcea Dan-Adrian
B2B copywriter & content strategist for global businesses.
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Why AI Is Still Unreliable ...
(and will probably remain like that)
Many today fear losing their jobs and businesses because of the rise of artificial intelligence. This is, of course, a justified fear that many people have. A machine that can generate long pieces of text in...
My Top Cures for Bad Copywriting
When the copy isn't doing its magic, often, it's something wrong with it. That means that you must fix it. How do you go about that? You identify the problem, track it to the root cause, and apply a remedy.
In this post, you'll read my top cures...
Copywriting 101: What Good Copy Entails
If you are new to copywriting, you may think that persuasion through words lies at the core of this craft.
However, this is not the case.
While copywriting does entail writing, it has more to do with taking action.
While copywriting focuses...
On Bad Copywriting
What makes copywriting sell more?
Unlike content writing, in copywriting beautiful writing doesn't matter. If the piece of copy doesn't make a sale, no client will be impressed with your ability to write fancy words and complex sentence structures.
Copywriting...
On the Principles of Good Writing
Have you ever wondered what makes writing good or bad? Maybe you are a perfectionist who strives to deliver only excellent work.
However, the problem of defining what good writing is has been raised by authors and readers for centuries.
Some may...
