> We admire them.

> We strive to become like them.

> We hope to achieve their success.

Every domain has its superstarts and idols. In this regards, copywriting makes no exception from the rule. There are the copywriters that made it, and there's you: the copywriter who wants to make it big.

If you don't have a copywriter as a professional model, you are missing out on so many things. Basically, you are missing out on

- learning from a success story that has already happened

- finding the inspiration to move forward even when things around going well

- getting access to classical pieces of copy

But whom should you follow? Why would you follow a specific copywriter?

Here's a list of, what I believe to be, the most important and most talented copywriter to have ever walked the face of this planet.

1. David Ogilvy. Some consider him to be the best copywriter of all time. All I can say about his research abilities and powerful headlines should be enough to make him your role model.

2. Claude Hopkins. Considered the grandfather of copywriting, his concise and informed style of writing advertising will make him a good role mode to anyone who is new into copywriting. Just read his Scientific Advertising, and you will learn enough of the craft to get going.

3. John Caples. He should become your inspiration for his scientific approach on copywriting, in general, and on headlines, in particular. One thing that he has though us is that people aren't interested in headlines that entertain as much as they are looking for headlines that offer valuable information.

4. Eugene Schwartz. He changed the game of copywriting with his ideas. What copywriters did not know before him was the importance of awareness and market sofistication. If you want a mentor that deeply understand this craft, I recommend you reading Mr. Eugene's Breakthrough Advertising.

5. Joe Sugarman. "The goal of the first sentence is to get the reader to read the next sentence." His take on copywriting was meticulous and took into consideration the importance of keeping the audience interested