Drăcea Dan-Adrian
B2B copywriter & content strategist for global businesses.
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Drăcea is ready for their next project!
To be honest with you, I still don't understand how one lands clients on this platform. Do you understand how one does that?
On How to Increase Your Sellings with Great Copy
Since copywriting is simply advertising on paper, the final goal of the craft can be no other than to increase sales.
That's the main reason a company hires a copywriter; that's the reason why people dedicate their lives to...
Focus On What You Say, Not How You Say It
In his book Proven Advertising Methods, Fred S. Chapels argues that what you say is more important than how you say it.
And, yes, he was talking explicitly about copywriting, since the book is a well-crafted manual of this art.
What was...
Six Laws of Persuasion that Everyone Needs to Master
1. Reciprocity
People have a tendency, it appears, to offer back when they are offered something. It's called reciprocity, and it has been practiced by men since prehistoric times.
In trying to persuade another person, it is...
What Makes B2B Copy Greate
Despite often appearing subjective, great copy can be objectively measured.
We can tell what separates bad copy from good copy in B2B, and what separates good copy from great copy.
Here's all you need to know if you want your B2B copy to get more...
