What Sets Good Copy Apart ... It's That Simple. In this world, we can deal with two types of copy: good copy and bad copy.
While sometimes, good copy is in the eyes of the beholder, many times, bad copy simply screams bad.
But what makes a piece of copy good and a piece of copy...
Why AI Won't Replace Writers Anytime Soon
... or, for that matter, ever
Since 2023, when ChatGPT launched, many freelance writers and copywriters were worried that AI will mean the end of their lucrative businesses.
In a sense, they were right. Many more founders and companies...
Should your ads spark laughter?
If your ad makes people smile & laugh but doesn't generate a single sale, then you can objectively say it didn't do its job.
In advertising, a copywriter must sell with their ads, so failing to do so means failing at their job.
In this regard,...
Why You Should Hire a Copywriter ...
And Not Just Relly on AI
Since the launch of the first version of ChatGPT, in early 2023, many business owners have found a reason to save more time and money.
They assumed that an invention such as this would help them
- craft their content...
On Hopkins's Legacy for Copywriters
Claude Hopkins is considered the grandfather of advertising. He was one of the first to claim that a scientific account for advertising could be spelled out. This meant that advertisers no longer had to work with guesses and intuitions. Now,...
