Video Editor & Content Enhancer | Ads, Promos, Reels, Shorts
- $25k+
- Earned
- 17x
- Hired
- 5.0
- Rating
- 95
- Followers
Video Editor & Content Enhancer | Ads, Promos, Reels, Shorts
Web, Design & Content Partner | Framer Expert
Web, Design & Content Partner | Framer Expert
https://sucession.framer.ai/
Succession Advisory — Framer Website Customization
Customized an existing Framer template for a succession advisory business, transforming the original AI-focused design into a completely new brand experience.
The project included a full copy rewrite, new visual direction, custom Renaissance-inspired imagery, color system adaptation, blog content, service pages, and responsive refinements.
The goal was to keep the strong structure of the original template while making the final website feel completely tailored to the client and their industry.
Services:
Framer Development · Web Design · Visual Direction · Copy Adaptation · Responsive Design
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1.8K
Terra — Natural Deodorant Landing Page
A premium short one page concept for a natural deodorant brand, designed around earthy textures, cinematic moss photography, and a refined editorial layout.
I used deep forest greens, warm ivory tones, elegant serif typography, and immersive product imagery to give the brand a more elevated and luxurious presence. I'm still building it.
Responsive layout for desktop and mobile, designed and built in Framer.
#Framer #WebDesign #LandingPage #BrandDesign #EcommerceDesign #UIDesign #CreativeDirection #NaturalSkincare
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3.9K
Google & Meta (Facebook/Instagra) Ads Expert | AI Automation
- 1x
- Hired
- 5.0
- Rating
- 17
- Followers
Google & Meta (Facebook/Instagra) Ads Expert | AI Automation
I'll change the way you think about Google Ads...
Don't be GOLD FISH, read it through!!!
A friend called me recently in a total panic. He'd just spent $3,000 on Google Ads and got absolutely nothing back. Zero leads. Zero sales. Just gone. And of course, his conclusion was "Google Ads is dead."
I hear this a lot. And honestly, I get why people believe it. But let's actually talk about what's true here, because there's a real difference between "Google Ads doesn't work" and "MY Google Ads didn't work", and almost everyone mixes those two up.
Here's the honest part first: Google Ads has genuinely gotten harder. More competition, higher costs per click, way more automation, less manual control than it used to have. If you're running it the same way you did 5 years ago, you will lose money. That part is real, not made up.
But here's what actually happened when I looked into his account, and it's the same pattern I see over and over:
→ No conversion tracking set up at all. Google was spending completely blind, no idea what was actually working.
→ Broad match keywords on a tiny budget, so ads were showing to people with barely any relevant intent.
→ Generic ad copy, the kind that could describe literally any business in any industry.
→ Zero negative keywords, zero ad extensions.
→ The campaign ran for 6 weeks and nobody had looked at the search terms report once.
None of that is Google's fault. That's a setup problem, and setup problems are fixable.
Here's the thing that really gets me: most people who say "Google Ads doesn't work" tested one bad setup, once, for a few weeks, and quit. That's like going to the gym twice, not seeing abs, and telling everyone fitness is a scam. Nobody thinks that way about fitness, everyone accepts it takes skill and consistency. Google Ads is exactly the same. It's a skill. It can be learned. It just LOOKS deceptively simple from the outside, and that's exactly what traps people.
And honestly, some of what Google's automated over the years is genuinely good, smart bidding can process signals no human could ever track manually. The automation isn't the problem. The problem is people hand control over to the algorithm before giving it anything useful to actually learn from. Like hiring a great chef and handing them an empty fridge.
Here's what we actually did to fix my friend's account, none of it cost extra:
✓ Set up proper conversion tracking for the first time
✓ Went through the search terms report and built a real negative keyword list
✓ Rewrote the ad copy to speak to an actual specific problem, not generic fluff
✓ Tightened match types
✓ Added sitelinks, callouts, a location extension
Same budget. Same platform. Within 6 weeks, more leads than the previous 6 months combined.
The platform didn't change. The approach did.
Here's the real takeaway: if you tried Google Ads once and it flopped, don't write off the platform, write off the version of yourself that ran it that first time. You know more now. Most competitors are still stuck obsessing over match types and bid tweaks while ignoring whether their offer or landing page is even any good. If you're willing to actually understand this at a strategic level instead of just clicking buttons, you're already ahead of most people running ads right now.
Follow along, more real breakdowns like this coming. 👀
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The BEST Way To Scale Google Ads in 2026
Okay, this is one of my favorite Google Ads strategies because it's basically hands-off scaling, you set it up once, and your budget grows automatically as long as your results actually stay good. Let me walk you through it.
Inside your Google Ads account, at the campaign level, there's an option to create an Automated Rule.
Here's the setup for scaling UP:
First, name your rule (something simple like "Budget Increase 3%"). Select which campaign(s) it applies to. Then set your condition, this is the important part. Pick a metric that reflects actual performance: cost per conversion if you run leads, return on ad spend if you're eCommerce. Let's say you know from your numbers that anything under £30 cost per lead is genuinely profitable for your business. You set the rule: "if cost per conversion is less than £30, increase budget."
For the actual increase, go with a percentage, not a fixed amount. Why? Because a flat £2-3/day bump becomes meaningless once your budget scales up, a percentage keeps increasing proportionally as you grow. 3% is a solid, conservative default. You can go more aggressive if you're trying to capitalize on something time-sensitive, like a seasonal sale or a promo that's crushing it right now.
One setting people get wrong constantly: the data timeframe Google uses to evaluate your condition. Don't leave it on "all time." If your campaign performed great for two months and then conditions changed recently (seasonality, fatigue, competition), an "all time" average will mask that and keep scaling even when current performance has actually dropped. Set it to the last 7 days instead, so the rule reacts to what's happening NOW, not historical performance. If you're getting tons of conversions daily, you can shorten this window even further. If you're only getting one conversion a day, you might need it slightly longer for the data to mean anything.
Also worth doing: set an upper spending cap so you don't wake up in a few months having scaled way past your actual budget comfort zone.
Now here's the part that makes this strategy really powerful, the reverse rule.
Create a second automated rule that DECREASES your budget when performance drops. Same logic, opposite direction: if cost per conversion goes above, say, £40, decrease budget by 3%. This way you're automatically spending more when things are working and pulling back when they're not, without having to babysit the account daily.
Leave a buffer zone in the middle (like £30-40 in this example) where nothing changes. That gives your account some breathing room instead of constantly adjusting on every small fluctuation.
The real value here: your budget starts responding to actual, current performance automatically. You're not manually checking in every few days trying to decide whether to scale, the system does it for you, based on rules built around your actual numbers.
And you're never locked in, you can always override manually. Big news event nobody's paying attention to your ads because of? Pull the budget down yourself. Seasonal sale about to pop off? Bump that increment up temporarily.
This is genuinely one of the lowest-effort, highest-leverage setups you can put in a Google Ads account.
Follow along, more scaling strategies like this coming. 👀
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Okay, if you're running Google Ads with a Target CPA or Target ROAS goal AND your campaign is limited by budget, you need to read this before August 17th. This one actually matters.
Here's the deal: right now, if your campaign has a budget cap and a performance goal, Google's bidding algorithm quietly goes after the CHEAPEST conversions it can find within your budget. So if your Target CPA is set to $10, you might actually be getting $5 conversions. Feels great, right? Free upside.
Starting August 17th, that's going away.
Google is changing this so your campaign will actually trend TOWARD your set target, not undercut it. So if you're sitting at a $10 target but actually getting $5 CPA right now, expect that number to start creeping up toward $10 after the change. Same logic applies to ROAS, if your target is 200% but you're actually hitting 350%, expect that to drift back down toward 200% if you don't do anything.
Why is this happening? Google says it's about stability, apparently a lot of advertisers get spooked when they raise budgets and performance suddenly fluctuates. Might be true. It's also probably going to make Google more money, because more advertisers will end up bidding closer to what they said they were willing to pay, instead of quietly getting a discount. Both things can be true at once.
Here's the part that actually matters for you: this only affects campaigns that are BOTH limited by budget AND currently over-performing their goal. If your campaign isn't capped by budget, this change doesn't touch you.
So what do you actually do about it? If you're happy with your current performance (the good CPA/ROAS you're getting right now): → Increase your budget. That locks in more volume at the rate you're already happy with, instead of watching that rate quietly disappear.
If you're fine either way: → Adjust your target closer to what you're actually currently achieving. If your target's $50 but you're really getting $30, move the target down to $30 gradually — don't jump all at once, step it down over a week or two.
If you do nothing: → Your CPA/ROAS will likely drift toward your original target, meaning fewer conversions for the same spend. Quiet performance loss, no warning bells.
One more thing worth knowing, this could create a mild ripple effect across competitive auctions. If everyone bidding on the same keywords adjusts down to their real performance, things stay stable. But if even one competitor decides to keep their higher target and increase budget instead, they get more competitive in the auction, which can nudge costs up for everyone else too. Basically: how your competitors react matters just as much as how you react.
The businesses most likely to get blindsided by this are the ones NOT paying attention to their account regularly. If that's not you (and clearly it's not, you're reading this), you've got time to adjust before it happens.
Bottom line: go check your account today. Anything limited by budget with a goal that's over-performing, decide now: raise the budget, or adjust the target. Don't wait until August 17th to find out the hard way.
Follow along, more of these timely breakdowns coming. 👀
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Okay so let's talk about something painfully simple that a lot of Google Ads accounts get wrong, nobody's clicking your ads.
Doesn't matter how good your product is, how great your deal is, how well-optimized your campaign structure is. If people aren't clicking, none of it matters. So let's break down why this happens and how to actually fix it.
1. Your ad copy might be the problem
Most beginners write ad copy ABOUT their business instead of about what the customer actually wants. If your headline reads like a company brochure, nobody's stopping to click. Lead with the benefit, not the feature, "save 2 hours a day" beats "advanced scheduling software" every time. And try to mirror the actual language people are typing into Google. If your headline echoes their exact search, it instantly feels more relevant.
2. You might be targeting the wrong keywords
Showing up for more searches isn't automatically good, if those searches aren't actually relevant to your offer, you're just burning impressions with zero clicks. A bakery running ads that show up for "cake recipes" is wasting money on people who were never going to buy a cake, they wanted a recipe. This is where negative keywords come in. Adding even 10 well-chosen ones can dramatically clean up who actually sees your ad, which directly improves CTR.
3. Your offer might just not be compelling enough
Sometimes the copy's fine, the keywords are right, but the offer itself doesn't give anyone a reason to choose you over the next ad. Go Google your own product category right now and screenshot the top 3 competitor ads. What are they offering that you're not? A free trial, a guarantee, faster delivery, no contract, even small differentiators can tip a click in your favor. Fix this before touching your budget or your bids.
4. You're probably not using ad extensions (and you should be)
This one's honestly a bit of a cheat code. Sitelinks, callouts, structured snippets, call and location extensions, they're free, and they make your ad physically bigger and more informative. Google actually rewards ads using extensions with better ad rank, even with an identical bid to an ad without them. More space = more visibility = more clicks. Set it up once and it just works in the background.
5. Wrong place, wrong time
Even a great ad won't get clicked if it's shown at 3am to someone who was never going to buy right then. Look at what days/hours actually convert and shift spend accordingly. Check your location targeting, too broad wastes budget, too narrow limits reach. And don't forget device performance, mobile and desktop CTR can look completely different, so check both.
Quick benchmark for you: average CTR across Google Ads in 2024 was 6.42%, probably higher than you'd guess. Arts & entertainment topped out around 13%, while legal services sat closer to 5.3%. Worth knowing where your industry typically lands before you panic over your own numbers.
None of these fixes cost extra ad spend. They just require you to actually look at what's happening and adjust. Small, unglamorous changes, but they compound fast.
Follow along, more of these breakdowns coming your way. 👀
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YouTube Promotion, GMB & Local SEO Specialist
Case study: 2,000+ views and 216 new subscribers in 3 days
This is my 1st order at Contra.
A creator came to me with 88 aubscribes and 11 views on a video that had been live for weeks but was reaching only 11 viewers
What I did:
Reviewed the title, description and tags against what viewers search for
Researched who is most likely to watch this topic, and where they are
Planned and ran a targeted promotion campaign aimed at that audience
Reviewed the results with the creator at the end
Results after 3 days, from the creator's YouTube Studio:
2,000+ views gained
216 subscribers gained
Want the same for your video? Send me your video link, your target country and your goal. I'll reply with a short plan and a fixed quote before any work starts.
Results vary by campaign. Views, subscribers and rankings aren't guaranteed.
#YouTubePromotion #YouTubeSEO #CreatorTips
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Organic YouTube Promotion: Video Grew From 6 to 1,300+ Views in 3 Days (5-Star Fiverr Project)
THE RESULT
The video grew from 6 to 1,300+ views in 3 days, with the growth visible in the client's own YouTube Analytics. The project was completed on Fiverr, and the buyer left a 5-star review after delivery, rating communication, quality and value 5.0 each.
CLIENT FEEDBACK (5.0 stars on Fiverr)
Very fast and reliable service. You see real organic, authentic work. The proof is in the analytics, which doesn't lie.
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Your YouTube Video Gets Impressions but No Views? Check These 3 Things
One of the most frustrating things for a YouTube creator is seeing a video appear in search or recommendations but getting very few clicks.
Before spending money on YouTube promotion, I recommend checking these three things.
1. Your thumbnail
Does it communicate the video's value at a glance? A thumbnail should be clear, relevant, and easy to understand on a small screen.
2. Your video title
Are you giving viewers a clear reason to click? Use relevant keywords naturally, but make sure the title accurately reflects what the video delivers.
3. Your audience targeting
Are you creating content for a specific audience? Even a well-made video can struggle if the topic doesn't match what your intended viewers want to watch.
Here's an important distinction:
YouTube SEO helps make your content easier to discover through relevant searches. YouTube promotion can help introduce your video to potential viewers. Neither guarantees views or channel growth.
In my work as a YouTube Promotion and SEO Specialist, I believe the best starting point is understanding the video, its audience, and its current performance before deciding what to improve.
With 8+ years of experience and 700+ completed projects, I've learned that a thoughtful strategy starts with asking the right questions, not applying the same solution to every channel.
A question for YouTube creators:
When your video gets fewer views than expected, what do you check first: the thumbnail, the title, or the audience retention?
I'd love to hear your experience.
#YouTubePromotion #YouTubeSEO #YouTubeGrowth
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Scaling a Canadian Producer's Music Video to 69K Views in 7 Days
The Challenge
A Canadian music producer approached me with a newly released cinematic music video. Despite the high-quality production and engaging French lyrics like "Un peu trop soudain, Mais il est trop tard", the video was struggling to get picked up by the YouTube recommendation algorithm. The goal was clear but ambitious: generate immediate, high-velocity organic engagement to build social proof within a strict 7-day window.
What We Did:
To get fast, natural momentum without using artificial tactics, I ran a targeted 7-day promotional sprint.
Audience Targeting: I focused on specific geographic and interest-based clusters, pushing the content to viewers who actively watch and engage with similar music styles.
Metadata Tweaks: I ensured the back-end SEO and tags were fully optimized around the project's core hashtags, including #rackell, #troptard, and #toolate, to capture natural search intent.
High-Velocity Placements: I distributed the video across targeted music discovery networks to drive real, active viewers to the video during the crucial first few days of the campaign.
The Results
Within just one week, the campaign drove incredible engagement for the producer:
69,000+ organic views.
9,800+ likes.
This resulted in a massive view-to-like ratio, which signaled high audience satisfaction to YouTube's algorithm. The producer walked away with a highly active video, giving them the exact social proof needed to build their channel's authority.
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Scaling Growth Brands Focused on ROI 💸 and Impact 🎯 👀
Scaling Growth Brands Focused on ROI 💸 and Impact 🎯 👀
Performance-driven Branding for Service Businesses
Performance-driven Branding for Service Businesses
SEO & GEO specialist with 15+ years of experience
- 1x
- Hired
- 5.0
- Rating
- 6
- Followers
SEO & GEO specialist with 15+ years of experience
Google Ads PPC for Escape Rooms | 2,011 Bookings in Tallinn
The client, iNGAME, operates escape rooms in Tallinn, Estonia, and wanted to increase online bookings through Google Ads while building a stable flow of customer inquiries and reservations.
The main business objective was to grow completed escape room bookings, not simply increase traffic or secondary interactions. The account also tracked phone clicks, directions, gift certificate purchases, and other user actions to provide a broader view of campaign performance.
Challenges
The main challenge was to increase booking volume without allowing acquisition costs to grow proportionally. Different campaigns delivered different results, so the advertising budget needed continuous monitoring and reallocation.
Another priority was distinguishing primary business conversions from supporting actions. Phone clicks and other interactions provided useful signals, but completed escape room bookings remained the main performance metric.
Strategy & Implementation
I focused the Google Ads strategy on increasing completed bookings and improving campaign efficiency through continuous optimization.
The work included:
- Campaign and conversion analysis: reviewed campaign performance, conversion data, acquisition costs, and user behavior to identify growth opportunities.
- Campaign optimization: refined campaign structure and optimized advertising around the client's key escape room offerings.
- Budget reallocation: concentrated spending on campaigns and directions that consistently generated conversions.
- Performance optimization: regularly reviewed search terms, campaign efficiency, and conversion costs to improve the use of the advertising budget.
- Conversion monitoring: tracked escape room bookings, phone clicks, gift certificate purchases, directions, and other relevant actions.
- Controlled scaling: increased investment in proven campaign segments while continuing to optimize underperforming areas.
This data-driven approach helped prioritize actual bookings and make budget decisions based on campaign performance rather than clicks alone.
Results
From April 1 to August 26, 2026, the Google Ads campaigns delivered:
- 2,011 escape room bookings
- 29% growth in bookings, from 1,547 to 2,011
- 1,592 phone clicks
- 12 gift certificate purchases
- 4 YouTube subscriptions
- €20,188 in advertising spend
The number of bookings increased by 464 compared with the previous benchmark, demonstrating the impact of systematic campaign optimization and scaling.
Business Impact
The project established a stronger and more consistent booking acquisition channel for iNGAME.
By prioritizing bookings as the primary conversion, monitoring supporting actions, and reallocating the budget toward better-performing campaigns, the advertising strategy focused on the outcomes that mattered most to the business.
The campaign also provided a foundation for further growth, with a planned 15% advertising budget increase to support additional scaling.
Conclusion
The iNGAME case demonstrates how Google Ads campaign optimization, conversion-focused management, and continuous budget reallocation can help an escape room business increase reservations in a local market.
The key result was 2,011 bookings and 29% growth over the previous benchmark, supported by ongoing performance analysis and scaling of the most effective campaigns.
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Google Ads PPC for Local Restaurant | 412 Local Actions at $0.94 CPA
Make&Take Pizza is a local restaurant specializing in pizza delivery and takeaway in Ursynów, Warsaw, Poland. The main objective was to attract users with high purchase intent and turn local search demand into real visits, calls and orders.
Instead of focusing only on website traffic, the campaign was built around local actions and Google Maps visibility. I launched and optimized a Google Performance Max campaign using Google Maps, Search, Display and YouTube placements.
Campaign Setup
The campaign used the Performance Max "Local store visits and promotions" objective with a Maximize Conversions bidding strategy and local targeting focused on Ursynów.
I analyzed the local market and business location, configured the Google Ads account, synchronized the Google Business Profile, and completed advertiser verification and moderation.
The campaign was optimized around three key local conversion actions:
Directions
Click-to-Call
Calls from Ads
Optimization
During the learning phase, I monitored impressions, clicks, CTR, CPC, conversions and advertising spend, while gradually improving the campaign structure and creative assets.
I expanded the creative pool with banners and video, integrated YouTube Shorts, and focused optimization on high-intent actions such as directions and calls.
I also analyzed the hours generating the strongest demand and adjusted the campaign approach around the restaurant's peak ordering period.
Results
The campaign generated:
104,197 impressions
1,519 clicks
1.46% CTR
$0.25 average CPC
$386.39 total ad spend
412 local actions
$0.94 average CPA
27% conversion rate
Local actions included:
364 Directions
38 Click-to-Call
10 Calls from Ads
Business Impact
During the campaign period, the restaurant recorded 635 total orders through its POS system, including orders influenced by advertising, organic traffic and returning customers.
The campaign demonstrated that local Google Ads activity can influence offline purchasing behavior. Users could first discover the restaurant through Google Maps, request directions or call the business, and complete the purchase later by phone or in person.
The strongest ordering activity occurred between 16:00 and 21:00, providing a clear opportunity to concentrate future advertising activity around peak demand.
Scaling Opportunities
The next optimization stage included increasing the budget during peak hours, expanding video formats such as YouTube Shorts, testing promotional offers in Google Maps, and creating separate asset groups for takeaway and delivery.
Conclusion
The campaign created a consistent flow of local users and achieved 412 local actions at a $0.94 CPA. With $386.39 in advertising spend and 635 total orders recorded during the campaign period, the project demonstrated the potential of Performance Max and Google Maps to support real-world restaurant sales and local demand.
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Local SEO for Recording Studio | 80 Keywords, 34 in Top 10 & Position 6.5
The client was a local recording studio offering audio recording, mixing and mastering, voice-over services, and complete song production. The objective was to improve Google visibility for local commercial searches and attract relevant organic traffic without a large SEO budget.
The project demonstrated how a focused, limited scope of SEO work can deliver measurable results in a local niche with relatively low competition.
SEO Strategy & Implementation
The work focused on three areas: content optimization, link building and technical improvements.
I prepared two SEO texts for priority service pages to improve their relevance for commercial search queries. Several backlinks were acquired to support organic visibility, and technical website issues were fixed to establish a cleaner foundation for search performance.
The strategy prioritized pages directly related to the studio's services rather than large-scale content production or broad website restructuring.
Results
According to Google Search Console, between April 10 and October 7, 2026, the website generated:
352 organic clicks
9,080 impressions
3.9% CTR
6.5 average Google position
According to Serpstat, the website achieved visibility for 80 organic keywords, including:
34 keywords in the Top 10
6 keywords in the Top 3
Approximately 65 keywords in the Top 20
Examples of ranking commercial keywords included:
"recording studio Kharkiv" — position 2
"music production full service" — position 2
"voice-over for videos" — position 3
"record a song Kharkiv" — position 4
"professional mixing and mastering" — position 9
The website also appeared in AI-generated search answers for 49 queries, with 13 recorded mentions, according to the supplied Serpstat data.
Business Impact
The project improved organic visibility for searches directly related to the studio's services. Rankings were distributed across the homepage and service pages, including song production, mixing and mastering, voice-over and instrument recording.
The results were achieved without a large content plan, mass link building, a website redesign or paid advertising. The reported organic traffic came from search rather than paid campaigns.
Conclusion
This case demonstrates how a targeted local SEO strategy can improve search visibility with a limited scope of work. By combining two priority-page texts, several backlinks and technical fixes, the recording studio reached 80 visible organic keywords, 34 Top-10 rankings and an average Google position of 6.5.
The next growth opportunities are improving keywords currently ranking in positions 11–20, strengthening service pages that receive impressions but fewer clicks, and gradually expanding visibility in AI-generated answers.
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Google Ads for E-commerce | 851 Conversions, 974% ROAS & $713 Ad Spend
IziOpt is an online store selling home, office and everyday products to both retail and wholesale customers. The project ran from November 19, 2025, to January 12, 2026, with the goal of increasing online sales and testing Google Ads as a scalable acquisition channel.
The strategy combined Google Search, Shopping and Performance Max campaigns, supported by e-commerce analytics and continuous optimization. The focus was on identifying high-intent traffic, measuring user behavior throughout the purchase funnel, and preparing the account for future budget growth.
Tracking & Merchant Center Setup
I configured GA4 and Tag Assistant and implemented tracking for key user actions, including purchases, add-to-cart events, checkout initiation and phone leads. I also verified product, transaction ID and conversion value parameters to improve tracking reliability.
Google Ads and GA4 were connected, and Google Merchant Center was configured with a product feed through the Prom API. I verified the website and feed setup, resulting in 98 approved products.
Campaign Strategy & Optimization
I launched Ukrainian- and Russian-language Search campaigns organized by product category, tested Shopping and Performance Max, and created multiple ad variations with relevant extensions.
The optimization strategy prioritized high-intent commercial searches containing terms such as "buy," "wholesale" and "in bulk." I monitored search terms daily, added negative keywords, reviewed campaign performance and balanced budgets between Search, Shopping and Performance Max.
The project followed two stages: first, validating the channel and establishing baseline performance; then, removing inefficient combinations, focusing spend on stronger commercial opportunities and preparing the account for scaling.
Results
During the campaign period, the account generated:
851 total tracked conversions
974% ROAS
$713 in advertising spend
4,367 clicks
76,792 impressions
5.69% CTR
$0.16 average CPC
$0.83 average cost per tracked conversion
Conversion funnel breakdown:
21 purchases at approximately $33.82 per purchase
244 checkout initiations at approximately $2.91 each
509 add-to-cart events at approximately $1.38 each
77 phone leads
Revenue Potential & Business Impact
Users added products to their carts with a combined value of approximately $5,545, indicating meaningful purchase intent and potential for further optimization.
The campaign established a measurable acquisition funnel, connected product advertising with e-commerce tracking, and provided performance data to guide future budget allocation. The results also highlighted the importance of distinguishing completed purchases from intermediate actions when evaluating campaign efficiency.
Conclusion
The IziOpt project established Google Ads as a measurable channel for testing e-commerce demand across Search, Shopping and Performance Max. With 851 tracked conversions, 974% ROAS and approximately $713 in ad spend, the campaign provided a foundation for continued optimization and scaling.
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Creative Strategist | Paid Media & Growth Automation
