Cooksmart Camp | Multi-Asset Video Campaign by Bernardo PettyCooksmart Camp | Multi-Asset Video Campaign by Bernardo Petty

Cooksmart Camp | Multi-Asset Video Campaign

Bernardo Petty

Bernardo Petty

Verified

🏆 Cooksmart Summer Camp Campaign

Client: 1Project Inc. (Toronto, CA) | Role: Lead Video Editor & Colorist
Stack: DaVinci Resolve · ProRes Master · Multi-Cam Sync · Audition

📌 The Challenge

Transform 2 days of chaotic summer camp footage (FX3, A7 IV, GoPros, Drone, Insta360) and 4 unsynced floating lav mics into a high-energy, modern video campaign for a kids' cooking school in Toronto. Goal: avoid corporate "explainer" vibes and capture real camp energy to drive parent enrollments.

🛠️ The Workflow & Execution

We built a clean DaVinci Resolve post-production pipeline to organize and edit the entire asset suite:
Smart Audio Sync: Replaced noisy GoPro/action-cam sound with clean audio pulled from 4 floating lavalier mics across multiple camera angles.
Mixed Frame Rate Pacing: Conformed 60fps FX3 footage into a native 23.976 fps timeline—blending smooth slow-motion B-roll with real-time dialogue moments using Optical Flow.
YouTube-Adjacent Energy: Cut with punchy pacing, fast punch-ins, crisp audio layering (chopping, sizzling, kids laughing), and driving music beds.
Custom Reframing (9:16): Re-framed all vertical social deliverables by hand to keep faces, hands, and dishes center-safe—avoiding lazy center-crops.

📈 Impact & Results

100% Approval Rate: First-pass rough cut approved with zero tonal revisions.
Retainer Conversion: Up-sold from a single test edit into the full 5-part video system + an ongoing agency retainer for North American campaigns.
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Posted Oct 1, 2026

Multi-camera video campaign for Cooksmart Toronto. Transformed raw multi-format footage and unsynced lav audio into a 15+ high-converting asset suite.