Investigative & Technical Writer | AI, Cyber, Climate
Investigative & Technical Writer | AI, Cyber, Climate
AI Slowdown: Safety or Strategy?
Anthropic's CEO asked for AI development to be paced. Nvidia's CEO pushed back. The headlines called it "safety versus speed." The evidence is more complicated.
This 5-page brief separates what each side actually said, how chip and cybersecurity stocks moved on the same day, and why antitrust law and China make any slowdown plan hard to design. It ends with four guardrails for a narrow, time-limited safety framework.
Facts, attributed claims, and my own analysis are kept separate, so you always know which is which.
Made for: founders, security and policy teams, and content leads who need a clear, sourced read fast.
Need a brief like this on your topic? Message me.On here
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When the “User” Is an AI Agent: A Zero Trust Case Study
This independent research case study looks at what changes when an AI agent moves beyond answering questions and starts taking actions through tools, APIs, workflows and enterprise systems.
Using public cyber-threat reporting and Zero Trust principles, the report examines why AI agents need to be treated as a new type of non-human identity, with limited, traceable and revocable access.
The research focuses on practical questions security leaders need to ask:
What is the agent’s identity?
What can it access?
What can it change?
How is its activity monitored?
And who can stop it when something goes wrong?
The case study covers AI-agent identity, least-privilege access, segmentation, continuous verification, monitoring, access revocation and human control.
It also demonstrates my approach to cybersecurity research: finding and checking sources, connecting emerging threats with established security principles, turning technical issues into clear analysis, and presenting the findings in a way that business and security leaders can understand.
This sample is intended for security teams, CISOs, risk leaders and technology executives looking for clear, evidence-based research on AI security, Zero Trust, identity and access management, and emerging cyber risk.
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The Supply Chain Beneath the Supply Chain
Evidence-Based Supply Chain Risk Research
How hidden upstream dependencies can make a diversified supply chain much less resilient than it appears.
A company can have four suppliers for the same critical component and still have a serious supply problem.
Why?
Because those four suppliers may depend on the same upstream material, manufacturing process, piece of equipment, or geographic region.
That is the question behind this SourceTrace research project:
When we look beyond the suppliers we can see, how many genuinely independent supply routes are actually left?
What I investigated
I looked beyond the usual Tier-1 supplier view and traced where critical dependencies can come together further upstream.
The research examines:
Why having more suppliers does not always mean having more independent supply routes
How several suppliers can share the same hidden upstream dependency
Semiconductor supply chains and concentrated manufacturing equipment
Pharmaceutical supply chains and concentrated upstream inputs
How one upstream disruption can affect many companies at the same time
Why technology lock-in, qualification requirements, capital costs and geography create hidden bottlenecks
When deeper supply-chain research is worth the time and money
What boards and risk teams should ask before assuming a supply chain is truly diversified
The research approach
I did not try to map every company and every supplier in a global supply chain.
Instead, I used selective depth.
The idea is simple:
Keep tracing a critical dependency until the information can change a real decision — such as finding another supplier, increasing inventory, redesigning a component, or accepting the risk.
The research was then turned into dependency maps, evidence cards, industry examples, comparison tables and practical questions for decision-makers.
The central finding
Supplier count is not the same as dependency count.
Four suppliers may look safer than one.
But if all four ultimately depend on the same upstream constraint, the apparent diversification can disappear when that constraint fails.
This is what I call common-mode exposure: different suppliers can be affected by the same problem because they share part of the same upstream system.
What I created
Evidence-based research paper
Multi-tier supply-chain dependency maps
Semiconductor and pharmaceutical case analysis
Supply-chain risk framework
High-value vs. low-value mapping matrix
Executive and board-level questions
Visual evidence cards and comparison tables
SourceTrace research methodology
My role
Researcher + Investigative Writer
I researched the evidence, followed the dependencies beyond the obvious supplier relationships, tested the assumptions behind conventional diversification, and turned the findings into clear, visual and decision-focused research.
The goal was not to make the supply chain look more complicated.
It was to show where the real dependency sits.
SourceTrace principle: Truth before persuasion. Evidence before opinion.
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Greenwashing Risk for Mid-Size & SaaS Companies
How Weak Environmental Claims Create Commercial and Regulatory Exposure
Environmental claims are no longer just a marketing issue. For mid-size and SaaS companies, a simple phrase such as “sustainable,” “eco-friendly,” or “carbon neutral” can create regulatory and commercial risk when the evidence behind it is weak or incomplete.
This Source-Trace white paper investigates how greenwashing risk is changing across the UK, US, and EU, and what businesses can do to make their environmental claims more defensible.
What I researched and developed
Investigated the regulatory landscape for environmental claims across the UK, US, and EU
Examined primary regulatory guidance, enforcement records, court decisions, and agency sources
Analyzed real-world cases involving environmental claims and misleading marketing
Identified 7 recurring claim patterns that can create compliance problems
Developed a 6-level evidence scale for evaluating environmental claims
Created a practical 9-point pre-publishing checklist
Built guidance for turning broad environmental statements into specific, evidence-backed claims
Developed recommendations for founders, marketing, legal, compliance, and sales teams
Designed evidence tables, case-study analysis, and practical decision frameworks
My Role
I worked as the investigative researcher and sole author, taking a complex and evolving regulatory subject and turning primary-source research into a practical business-risk framework.
SourceTrace Investigative Research & Writing
Author: Nutan Navsariwala, Founder
The project demonstrates my ability to connect environmental regulation, evidence, commercial risk, and clear communication, and to turn complex research into useful decision-making tools.
Full whitepaper: [Link will be added here]👇
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Product designer & design engineer ·for startups
- 1x
- Hired
- 5.0
- Rating
- 8
- Followers
Product designer & design engineer ·for startups
AI-scaffold engine
Turning Africa's locked research into working tools for local businesses.
Researchers can't afford to hire developers. Entrepreneurs can't read the papers. The gap between "I published a finding" and "Someone built a tool from it" is where most African innovation dies.
The bottleneck isn't talent or ambition. It's a missing tool: something that translates research into products without requiring a $100K data science hire.
The goal.
Build what I'm calling an "invisible IT bridge": a platform that lets local businesses use advanced analytics without data scientists or deep technical skills. It has to work on slow connections, cheap phones, and for people who've never used a SaaS product.
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CareWeight — family care plan builder
What would it cost to replace you? That's the question CareWeight opens with. It's a free web app for the family member doing most of the caregiving for an aging parent (usually a daughter carrying the load while siblings "stay updated"). A nine-screen wizard turns her invisible work into a printable care plan with real dollar values: who does what now, what that work costs at market rates, and a redistribution proposal the family can sit down and discuss.
Built solo, end to end: research in caregiver communities, product definition, content design under heavy emotional constraints, visual design, and code. Vanilla JS with no framework, mobile-first, installable as a PWA, WCAG AAA verified with automated audits. The whole thing runs on privacy: no accounts, no server-side storage. A finished plan lives in the browser and travels as an encoded link; analytics are cookieless and never see what anyone typed.
Live at careweight.org (http://careweight.org)
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I solve business problems through design that works
I will be posting more about Avid in the coming weeks. Its a Fintech product imagined for users who do not have a built up mental model of how to navigate digital products
You see ~90% of designs/products we consider intuitive are simply building on previous exposure to digital products and the internet at large. Give that "Intuitive" product to an individual who does not have this previous exposure and watch it all break apart.
You will find yourself explaining EVERY. SINGLE. THING
When designing AVID, this was the problem I sought to solve not just to cater to these users but to provide support for every user during their low confidence moments where they need to be super careful, where their errors are costly
But for now, here is a motion teaser. Designed in Figma Motion by yours truly, Oluwatobi Adetunji, a product designer for Sports, Fintech, Crypto, Web3 and AI systems
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I help small businesses get more customers online.
Custom AI Content Automation System for Brand Growth
Designed and implemented a custom content automation workflow enabling small teams to create and distribute content at scale with minimal manual effort.
The system integrates tools like OpenAI, Gemini, NotebookLM, HeyGen, ElevenLabs, and trend research into a single streamlined workflow—allowing one or two people to efficiently produce text, visuals, video, and audio while maintaining brand consistency.
What this enables
Faster research-to-content turnaround
Multi-format content generation
Consistent brand voice using templates
Reduced dependency on large marketing teams
Outcome
Significantly reduced content creation time and enabled higher output without increasing headcount. Built as a custom internal system tailored to the client’s workflow.
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Yogaverse - Wellness App for Adults 40+
Built a full-stack wellness app that creates personalized yoga and exercise plans based on smart assessments.
Features:
• Intelligent recommendation engine analyzing flexibility, endurance & lifestyle
• Duolingo-style gamification (streaks, badges, leaderboards)
• Guided yoga sessions with step-by-step instructions
• Progress tracking dashboard
• Stripe subscription payments
• Secure user authentication
Tech: React, TypeScript, Node.js, PostgreSQL, Tailwind CSS, Stripe
Combines the engagement of Duolingo with Strava-style tracking - built for an underserved niche.
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Designed and implemented a custom AI-driven lead capture system where customer conversations (chat or voice) automatically collect contact details, qualify leads, and push them into a single sales funnel.
The system triggers structured email follow-ups with a human-in-the-loop approval step, allowing small teams to review and control messaging before it goes out. This enabled 1–2 people to manage inbound leads, follow-ups, and scheduling efficiently—delivering big results without adding staff.
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YouTube Podcast Translator — language access without platform limits
We built a custom YouTube podcast translation tool to remove friction caused by YouTube’s native translation limitations.
While some newer videos support auto-translation, millions of YouTube videos remain English-only due to creator settings, regional restrictions, or missing prerequisites.
This solution bypasses those constraints.
Users can paste any YouTube video link — old or new — and receive a translated audio version in their preferred language.
How it works:
Accepts any public YouTube URL
Extracts the original transcript
Translates content using LLMs
Converts the translation into natural-sounding speech
Outputs playable audio
The system works independently of YouTube’s translation rules.
Supported languages: English, Spanish, Hindi
(Designed to expand)
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Video Partner for Brands That Publish Consistently
The SaaS Video Stack
We work on a lot of video for SaaS, cybersecurity, and B2B tech.
One thing we see pretty often: a team knows they need video, but isn’t quite sure which one to make first.
A demo?
An explainer?
A brand film?
Testimonials?
Usually, the answer starts somewhere else:
Where is the buyer you’re trying to reach?
If they’re discovering you for the first time, you’re playing a different game than you are with someone who has already seen the product and is deciding whether to buy.
That’s how we tend to think about the stack.
01 - AWARENESS
Top of Funnel
→ Brand / Story Film
→ Social Clips
→ Thought Leadership
→ Problem-focused Content
This is about giving people a reason to stop, pay attention and understand what you’re about.
02 - CONSIDERATION
Middle of Funnel
→ Explainers
→ Product Overviews
→ Feature Videos
→ Use-case Content
Now they’re trying to understand the thing.
What does it do?
Who is it for?
How does it fit into the problem they’re trying to solve?
03 - CONVERSION
Bottom of Funnel
→ Product Demos
→ Customer Testimonials
→ Case Studies
→ Comparison / FAQ Videos
At this point, clarity needs to turn into confidence.
Show the product. Show the outcome. Bring in customers who have already made the decision.
04 - ONBOARDING
Post-purchase
→ Getting Started
→ Feature Walkthroughs
→ How-to Videos
→ In-app Education
And then there’s the part after the sale.
A good onboarding video can answer the same question 500 times without anyone on the team having to answer it 500 times.
One thing we’d push back on: jumping straight into a product demo because the product is the thing everyone is excited about.
Making a demo before you have a brand story is like sending a sales deck before a cold email.
The demo can be great. The timing can still be wrong.
If someone doesn’t understand who you are, what problem you solve, or why they should care yet, there’s some groundwork to do first.
A good SaaS video library is built around the buyer journey, with each piece created for a specific audience, stage and purpose.
That’s the part worth figuring out before anyone opens Premiere.
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One thing AI has changed for our studio isn't how we generate ideas.
It's how we judge them.
Generating options is easier than it's ever been.
Deciding what's actually worth making isn't.
We've started using AI less to give us answers and more to challenge our thinking.
▸ Show us the obvious version.
▸ Argue against this concept.
▸ Combine ideas that shouldn't fit together.
▸ Push us somewhere unexpected.
Then the real work starts.
Will it perform?
Probably.
Will it feel honest?
Will it add something instead of just taking attention?
We don't get to control how people interpret our work.
Everyone brings their own experiences to it.
But we do get to choose what we put into the world.
Views, clicks, conversions, and sales matter.
I just hope we're also asking what our work adds to the people on the other side of those numbers.
Metrics have a shelf life. The impact of the work doesn't.
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Some projects are about showcasing a business.
Others are about helping people feel what that business stands for.
For this company overview film with Changes Healing Center, our goal wasn't to list services or facilities. It was to capture the people behind the care.
We combined aerial footage, interviews, testimonials, and day-in-the-life moments into a 90-second film that introduces the center through the voices of the people who make it what it is.
From pre-production through filming, editing, color, sound, and final delivery, we handled the project end to end.
When a story is built around real people, the production should stay out of the way and let authenticity do the work.
Always grateful to collaborate with teams that trust us to tell stories with care.
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We've noticed something interesting about event content.
The more successful the event is, the less important the attendees become.
Because they were already there.
The people who matter next are the ones who weren't.
→ The sponsor considering next year.
→ The prospect researching your company.
→ The potential attendee deciding whether it's worth the trip.
For them, the recap video becomes the event.
Which changes how you should approach it.
You're not documenting what happened.
You're shaping how people remember it and how others perceive it.
That's the mindset behind this event trailer from DSC - FWB Fest.
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Senior Product Designer + Frontend Developer | AI-Assisted
I started the SeneGence checkout redesign by looking at where people stopped.
The behavior data and stakeholder feedback pointed to the same place. Navigation was confusing, mobile and desktop didn’t match, and checkout required an account before anyone could pay.
I took the checkout first. Dropping the account requirement was the biggest change, and the rest was making each step clear about what was coming.
The video is me going through the mobile checkout as it works now. It’s short, which is the point.
The full redesign ran six months and ended up with 80K+ conversions and over $7M in revenue. I was the designer on it from problem definition through delivery, working with engineering and the business team.
If you’re stuck on a conversion problem, start by finding the exact screen where people leave. Redesign that one first.
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I've tried learning React a few times. Always hit the same wall.
The tutorials made sense while I was watching them but then I'd close the video and have no idea where to start on my own.
Scrimba is different because the lesson is the code editor. You're not watching someone build in one window while you try to copy it in another. You click inside what they're working on mid-lesson and write directly in it.
I'm still early in it but I'm further along than I've ever gotten before. For designers trying to bridge design and code, it's the most useful format I've found.
scrimba.com (http://scrimba.com)
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Every product page decision has a job to do before someone ever reaches checkout. On the SeneGence PDP, the job was simple to state and hard to execute: help someone choose a shade with confidence.
That meant building the color swatch grid as the primary interaction, not a secondary detail, with limited edition tags called out clearly so nobody's disappointed after checkout. Related shades and complementary products show up right below, so discovery doesn't dead-end at one product.
On the listing page, filters had to hold up across dozens of SKUs. Mobile users get a filter drawer with chips for active selections. Nothing gets buried behind a menu they'll forget to check.
Case study here: patlopes.com/case/senegence-redesign
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Narrative strategist helping leaders reach the right people
Inspiration rarely comes at a convenient time, or place. In my case, inspiration has taken up a HUGE space in my closet.
So many ideas. Movies, TV shows, songs, business ideas. A treasure trove of gold packed away between abandoned pages.
I'm putting together something big for some bigwigs in the film world. Decided to rummage through my ideas over the years for some new inspiration.
I'm not sure what I wanted to do with this (besides show off how brilliant younger me was to fill these notebooks up), but I think a good thing to takeaway is this:
Keep going. You never know what idea of yours is going to take off. You also don't know which of your ideas sitting in that pile you ignored for so long is going to be the one to transform your life.
Keep pushing and plugging. You're only one idea away.
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Building the strategy for a mission that matters.
For the 2026 Philadelphia Food Summit, I developed the campaign architecture and narrative strategy connecting the Summit's mission with the people, perspectives, and stories behind its work.
My work included shaping the broader campaign narrative, developing thought-leadership content, and creating the narrative concept for a documentary short. I also ghostwrote four executive op-eds in distinct voices, translating individual leadership perspectives into compelling public-facing arguments.
The goal was to give the Summit a cohesive story across formats, from executive commentary to documentary storytelling, while preserving the distinct perspectives of the people involved.
My role: Content strategy, campaign architecture, narrative development, executive ghostwriting, and documentary concept development.
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Turning a dining concept into an unforgettable brand.
I developed three activation concepts for Picnic, a dining establishment serving a unique blend of American and Lebanese fare, on behalf of their parent company, Kassis & Co. I explored ways to generate revenue while building a more distinctive brand, stronger community connections, and lasting value.
The concepts included a premium omakase experience, a founder-focused gifting initiative, and Picnic Table: a communal dining experience positioned as Philadelphia's Village Table.
For Picnic Table, I developed the brand positioning, experience concept, and narrative connecting premium seasonal food, shared experiences, and a rotating nonprofit mission. The idea was to give people more than a meal to attend. It gave them a reason to gather.
My role: Concept development, brand positioning, narrative strategy, and creative copywriting.
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I ghostwrote this published commentary for Ericka Gaines in The Philadelphia Citizen.
The piece connects food insecurity and community violence, making a case for understanding how these challenges intersect. My work involved shaping the argument and translating the author's perspective into a compelling public-facing piece.
I also pitched this piece and secured placement with The Citizen
Services: Executive ghostwriting & Thought Leadership.
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Pharmaceutical Marketing & Commercial Strategy Consultant
New to Contra
Pharmaceutical Marketing & Commercial Strategy Consultant
Pharmaceutical Marketing Management – Core Fundamentals
A practical academic course designed to build a strong foundation in Pharmaceutical Marketing Management, connecting essential marketing concepts with real-world pharmaceutical industry applications.
The course covers strategic marketing planning, consumer behaviour, market segmentation and targeting, product promotion, advertising and communication, product development, positioning, product life-cycle management, branding, and pricing strategy.
The learning approach emphasizes practical application, strategic thinking, and industry relevance, enabling B.Pharm and M.Pharm learners to understand how core marketing principles translate into real-world brand, marketing, and business decisions.
Core Expertise: Pharmaceutical Marketing | Strategic Marketing | Brand Management | Consumer Behaviour | STP | Product Strategy | Marketing Communication | Pricing Strategy | Product Life Cycle Management
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RCPA Mastery_A Strategic Framework for Pharmaceutical Sales Force Excellence
A practical, data-driven framework designed to help pharmaceutical field teams and First-Line Managers (FLMs) convert Retail Chemist Prescription Audit (RCPA) data into actionable commercial decisions, stronger doctor engagement, and sustainable territory growth.
The framework addresses critical execution blind spots such as the gap between sales achievement and real market demand, doctor commitment vs. actual prescription behavior, inventory distortion, and competitor share erosion.
Key Strategic Components
SMSRC-SPR Model — identifying Loyalists, Switchers & Trialists to drive prescription growth
SOV vs. SOP Analysis — connecting field-force effort with actual prescription output
3-C Retail Compliance Model — Conversion, Continuity & Compliance at the pharmacy level
PPP Loop & STP/ROI Framework — optimizing Prescriber, Pharmacy & Patient opportunities
4-Week FLM Coaching Roadmap — Diagnose → Observe → Correct → Optimize
The framework ultimately aims to help organizations improve doctor reach, prescription conversion, territory productivity, field-force accountability and commercial ROI.
Core Philosophy:
Focus on what the market is actually prescribing, not merely what the territory is selling.
Expertise: Pharmaceutical Marketing | Sales Force Effectiveness | RCPA | Territory Management | Commercial Excellence | Field Force Coaching | Market Intelligence | Prescription Growth
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Prediabetes & Metabolic Health Strategy
Developed a strategic prediabetes and metabolic health management framework focused on early intervention, diabetes prevention, and long-term cardiometabolic risk reduction.
The project translated clinical insights into a commercially relevant strategy by mapping the patient journey, treatment objectives, lifestyle interventions, pharmacological approaches, and product opportunities within the prediabetes segment.
Key Components
Defined the prediabetes landscape and associated health risks
Developed a structured management and treatment pathway
Mapped lifestyle and pharmacological intervention opportunities
Designed a portfolio proposition aligned with different stages of metabolic disease management
Developed strategic campaign platforms around diabetes prevention and early intervention
Planned CME and KOL engagement initiatives targeting Endocrinology, Diabetology, Internal Medicine and GP segments
Proposed a National Consensus Panel to facilitate expert engagement and evidence-based discussion
Core Expertise:
Healthcare Strategy | Patient Journey Mapping | Diabetes & Metabolic Health | Portfolio Strategy | KOL Engagement | Medical Education | Campaign Strategy | Market Opportunity Assessment
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Pharmaceutical Brand Transformation & Commercial Growth
Led multiple cross-functional pharmaceutical growth and transformation initiatives across Marketing, Medical, Regulatory, Production, Supply Chain, Quality Assurance and Sales.
Successfully led the launch of a new chronic-care therapy as a second mover, using a differentiated Blue Ocean Strategy to achieve immediate market leadership. When a prolonged API supply crisis threatened market continuity, I took direct ownership and worked with executive management to develop an unconventional local sourcing solution, helping stabilize supply and protect market momentum.
Earlier, I served as the strategic architect behind the transformation of a cardiovascular portfolio from approximately $80K to $8M, making it a market-leading franchise over an eight-year period.
Key growth initiatives included:
Identifying unmet clinical needs and developing differentiated value propositions
Converting 800+ high-potential competitor prescribers through focused segmentation and targeting
Developing innovative therapeutic positioning around 24-hour blood pressure control and morning-surge hypertension
Leading a nationwide clinical risk-recovery initiative during a global product safety crisis
Conducting 30+ scientific seminars reaching 500+ physicians to rebuild clinical confidence
Aligning Medical, Sales, Supply Chain, Factory and Training teams for sustained execution
Core Expertise: Brand Transformation | Portfolio Strategy | Blue Ocean Strategy | Product Launch | Cross-Functional Leadership | Crisis Management | Strategic Positioning | KOL Engagement | Commercial Growth | Go-to-Market Strategy
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