Every product page decision has

Every product page decision has a job to do before someone ever reaches checkout. On the SeneGence PDP, the job was simple to state and hard to execute: help someone choose a shade with confidence.

That meant building the color swatch grid as the primary interaction, not a secondary detail, with limited edition tags called out clearly so nobody's disappointed after checkout. Related shades and complementary products show up right below, so discovery doesn't dead-end at one product.

On the listing page, filters had to hold up across dozens of SKUs. Mobile users get a filter drawer with chips for active selections. Nothing gets buried behind a menu they'll forget to check.

Case study here: patlopes.com/case/senegence-redesign