Projects using Braze
Projects using Braze
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Alexander Skeith
Monese: Building a Brand with Data-driven Marketing Strategy
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23
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AJ Kelley
GTM and Onboarding Audit for SaaS Startup
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8
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Ana Teodora
pro
CRM Migration & Lifecycle Strategy - Luxury Beauty Led year-long CRM migration project for Estée Lauder's multi-brand beauty portfolio, overseeing technical integration, data migration, testing protocols, and cross-functional coordination. Project scope: Managed migration planning and execution across multiple international markets. Coordinated with IT, Data, Regional Marketing, and Brand teams. Ensured campaign continuity during platform transition. Implemented enhanced segmentation and automation capabilities in new system. Directed ongoing D2C lifecycle strategy across email and SMS channels. Impact: Seamless transition with zero downtime, enhanced personalization capabilities, improved customer engagement through better segmentation and automation workflows.
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14
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Jamie Roth
Co-Founder and Chief Product Officer at Baton Market
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24
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Ben Baggett
Reducing Customer Acquisition Cost by 40%
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18
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AJ Kelley
Go-To-Market Strategy & Messaging for SaaS Feature Launch
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13
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Syed Basit Ashraf
Linearity | Emails & Lifecycle
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24
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Ana Teodora
pro
Global CRM Strategy - Subscription Fintech Led end-to-end lifecycle marketing strategy for Klarna's global subscription product across email, SMS, push, and in-app channels. Key initiatives: Designed and launched "Drops" - always-on weekly campaign featuring merchant offers, requiring weekly content and personalisation updates, collaborating closely with product and data teams. Rebuilt complete customer onboarding journey from strategy to execution, reducing time-to-activation. Implemented segmentation and personalization across 26+ markets in Braze. Managed cross-functional collaboration with Product, Growth, and Regional teams. Results: Improved partner brand engagement, achieved significant campaign ROI uplift through continuous testing and optimization.
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15
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vishal sekar
Global Basketball Entertainment - Engagement Campaign
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3
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AJ Kelley
Lifecycle Email & Engagement Strategy for SaaS Analytics Startup
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3
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Sara Kabani
Lifecycle marketing campaigns developed for global consumer brands including Headspace, Hulu, and Glo. This work showcases end-to-end CRM strategy and execution across email, push, and in-app messaging — including automated lifecycle journeys, personalization, segmentation frameworks, and data-driven campaigns designed to improve activation, retention, and customer lifetime value.
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11
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Paige Lawson
At Wysh (fintech/insurtech), I led the design, implementation, and validation of multi-channel lifecycle journeys in Braze to improve customer onboarding, reduce payment lapses, and increase policy reinstatement rates. The goal was to move from reactive messaging to a structured, event-driven lifecycle system that automated engagement across email and SMS while aligning with compliance and subscription requirements.
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39
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Paula Blanchart
CRM & Copywriter - Primavera Sound
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61
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Jamie Roth
Product lead for SoulCycle iOS app
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10
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Yannis Karagiannidis
Referral Program for mobile app
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7
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Sara Kabani
Lifecycle marketing campaigns developed for global consumer brands including Headspace, Hulu, and Glo. This work showcases end-to-end CRM strategy and execution across email, push, and in-app messaging — including automated lifecycle journeys, personalization, segmentation frameworks, and data-driven campaigns designed to improve activation, retention, and customer lifetime value.
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30
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