Freelance AI Content EditorsFreelance AI Content Editors
Social Media Manager & AI Automation Expert
5.0
Rating
7
Followers
Social Media Manager & AI Automation Expert
Cover image for House of Duaa is a
House of Duaa is a premium home fragrance brand built on Middle Eastern tradition and modern luxury, offering waterless smart diffusers and heritage-inspired fragrance oils. I was brought in to build and scale the brand's entire social media presence from the ground up, turning a new luxury fragrance label into a recognizable, high-engagement brand on Instagram. The challenge House of Duaa entered a crowded home fragrance and scenting market where most brands compete on product shots alone. The goal was to establish a premium brand identity that felt as elevated as the products, grow an engaged audience from scratch, and turn social attention into store traffic and sales for a Shopify DTC business. What I did I owned the full social media system end to end: Brand and content strategy: Defined a luxury positioning and visual language for Instagram that matched the heritage-meets-modern feel of the products, so every post reinforced the premium brand perception rather than looking like generic product marketing. Reel and short-form video strategy: Built a short-form video engine designed for reach, using scroll-stopping hooks, sensory storytelling around scent and atmosphere, and formats tuned to how the Instagram algorithm distributes Reels. Short-form was the primary growth driver. AI-powered content planning: Used AI tools to accelerate content ideation, caption writing, and calendar planning, allowing a consistent, high-volume posting cadence without losing brand voice. Content calendar and management: Ran a structured monthly content calendar across feed, Reels, and Stories, keeping posting consistent and on-brand. Conversion-focused campaigns: Designed content and campaign moments aimed at moving followers from discovery to the Shopify store, tying social activity to real brand and product awareness.
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Axel Nascimento | AI Creator & Visual Storytelling
134
Followers
Axel Nascimento | AI Creator & Visual Storytelling
Cover image for ​At fifteen, my entire musical
​At fifteen, my entire musical world was locked inside handwritten notebooks. Dozens of lyrics, melodic cadences, and vocal arrangements stayed trapped on the page because I didn’t sing, didn’t have session vocalists on call, and lacked the budget, studio access, and industry connections to turn written ideas into recorded sound. For a long time, those notebooks remained a private archive of everything I wanted to express, always limited by the physical constraint of not having a voice to perform them. That boundary dissolved when modern creative AI tools gave me the ability to cast, synthesize, and direct the exact vocal performances I had been hearing in my head for years. Technology never replaced my pen, my taste, or my emotional intention,: it served as an instrument of direct execution. It turned my workspace into an acoustic laboratory where I could test vocal ranges, layer intricate harmonies, build club arrangements, and finally give physical presence to words that had been completely silent. The tool doesn't decide what is said or felt; it simply follows the precision of authorial direction. What started as a personal breakthrough to unlock my old notebooks quickly became my professional reality. Those private compositions evolved into sound design for DJ sets, tracks built for dance floors, and an invitation to collaborate on songwriting and vocal production with an established label here in Paris. Believe in your ideas, learn the tools available to you, and don’t wait for someone else to give you permission to create. This is the song I created that opened the biggest door of my career so far and gave me an opportunity I once could only dream of.
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AI Content Creator & Expert Video Editor. Let's Create!
29
Followers
AI Content Creator & Expert Video Editor. Let's Create!