Shanda partnered with me to launch a full-funnel paid social system designed to combine the authenticity of UGC with the power of AI-driven creatives and structured media buying. The goal: test fast, find winners, and scale profitably across multiple markets.

Shanda needed a paid social framework that could:

Launch multiple creatives quickly without wasting ad spend

Discover which ad styles resonate most with their audience

Build a performance engine that could scale efficiently

🎬 Creative Production

I built a 29-ad creative package tailored for TikTok, Instagram, and Meta:

14 UGC-style native videos (authentic, creator-first ads)

10 AI-enhanced videos (voice AI, motion graphics, smart subtitling)

5 static ads (optimized for feeds and stories)

🎯 Audience Strategy

Tested creatives across four key audience buckets:

Interest-based targeting (23–45, multi-country)

Broad/Advantage+ audiences

Website retargeting (30-day)

1% lookalikes of top converters

⚙️ Technical Setup

Meta Pixel tracking (CompleteRegistration event)

Manual placements (Reels, Stories, Feeds)

Smart testing cycles with budget control to cut losers early

I structured the campaign to run 29 creatives × 4 audiences, allowing 116 micro-tests. This testing system quickly surfaced top-performing ads while minimizing wasted budget.

🚀 Launch-Ready Engine – Built Shanda a scalable testing system that could run 29 creatives at once.

💸 Cost Efficiency – Saved budget by cutting underperformers early in the cycle.

🔑 Creative Insights – UGC videos with AI enhancements outperformed all other formats.

By blending authentic UGC, AI-powered storytelling, and structured media buying, I equipped Shanda with a performance engine designed for scalable, profitable growth—where creative meets data-driven efficiency.