Overview:

Shanda partnered with me to launch a full-funnel paid social system that combined the authenticity of UGC with AI-enhanced storytelling and structured media buying. The goal was simple: test fast, find winners, and scale profitably.

Within just 5 days of launch, the campaign generated 80 high-quality sign-ups — far exceeding client expectations and delivering results they had never seen before with any other freelancer or agency.

“We’ve never experienced this level of structure, clarity, and performance from any freelancer before. Everything — from creator handling to ad execution — was seamless.” — Shanda Team

The Challenge

Shanda needed a performance system that could:

Rapidly test multiple creatives without burning budget.

Identify winning ad styles that resonate deeply with their audience.

Establish a reliable growth engine for consistent scaling.

They previously worked with other freelancers but lacked a data-backed, organized framework that could clearly show what’s working and why.

The Solution

🎬 Creative Production

I built a 29-ad creative package across TikTok, Instagram, and Meta — engineered to deliver fast learnings and clear insights:

14 UGC-style native videos — authentic, creator-first ads designed for scroll-stopping engagement.

10 AI-enhanced videos — smartly mixed with AI voiceovers, motion graphics, and optimized subtitling.

5 static ads — strategically crafted for feeds and stories to support top-funnel awareness.

🎯 Audience Strategy

To ensure a clean data read, I structured tests across four audience buckets:

Broad/Advantage+ placement strategy (to let Meta’s AI find the best pockets of performance).

Interest-based targeting (ages 23–45, multi-country).

Website retargeting (30-day).

1% lookalike audiences of top converters.

⚙️ Technical Setup

Meta Pixel tracking with CompleteRegistration event optimization.

Advantage+ heavy placement strategy for lean learning and better cost efficiency.

Smart testing cycles with strict budget control to cut losers early and double down on winners.

The Process

The campaign tested 29 creatives × 4 audiences = 116 micro-tests, producing actionable creative insights in days, not weeks.

Instead of random creative uploads, each ad was strategically labeled, tracked, and analyzed for performance signals — allowing us to pivot instantly toward what works.

The Results

🚀 80 Sign-Ups in 5 Days A record-breaking launch that went beyond expectations, proving that a hybrid system of UGC + AI + smart media buying works.

💰 Cost Efficiency By cutting underperformers early and reallocating budget to high-performers, Shanda achieved higher ROI at a lean spend.

🎯 Predictable Creative Learnings The data clearly revealed which elements drove conversions — strong hooks, clean pacing, and authentic storytelling.

🤝 Client Satisfaction Shanda called the collaboration “the smoothest and most strategic creative process we’ve ever experienced.”

“We’ve worked with multiple freelancers before, but never got this level of data clarity and execution. Everything felt professional, proactive, and results-driven.” — Shanda Team

The Takeaway

By blending authentic UGC, AI-powered editing, and structured paid media, I built Shanda a repeatable, scalable growth engine that didn’t just deliver numbers — it delivered clarity, process, and confidence.

Shanda now has a system that: ✅ Launches 20–30 creatives per campaign effortlessly. ✅ Surfaces winning ads within days, not weeks. ✅ Maximizes budget efficiency with Advantage+ smart learning. ✅ Positions their brand for continuous scaling across multiple markets.