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Standout projects

Standout projects

More projects we love that are making waves across the web
Cover image for How do you turn movement
How do you turn movement into a visual identity without literally showing movement? That was one of the questions behind the branding for Riva Circle, a Pilates studio based in St. Gallen, Switzerland. Riva Circle came to us as a completely new brand. The task was to build the brand from the ground up and create a visual language that could define how Riva Circle would be perceived from the very beginning. The goal was to create something modern and dynamic, but without being loud or overly expressive. We wanted the brand to feel refined and contemporary, while still capturing something essential to Pilates: movement, control, balance, and the connection with the body. That became the starting point for the wordmark. We explored how we could translate the expression of the body and the movement of Pilates into typography. Rather than illustrating movement directly, we looked for a way to make it part of the letterforms themselves. This led us to a custom typographic treatment where a simple continuous line becomes part of the letters. Most importantly, that line appears within the letter A, creating a subtle but distinctive gesture. From that detail, we developed the visual language of the brand. The result is intentionally simple, clean typography, a restrained visual system, and a recognizable symbol built from the same idea of movement. For me, that balance was really important. The brand needed to have enough character to be recognizable, but not so much visual noise that it would compete with the experience Riva Circle is offering. And I think the brand has proven that direction quite well. Just one year after launching, Riva Circle has grown, established a recognizable presence, and, most importantly, built a strong community around the studio. So, this project was ultimately about taking something as expressive as movement and finding a very simple visual expression for it. One that can stay relevant as the brand continues to grow.
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Cover image for Yousr — Hot Sauce Brand
Yousr — Hot Sauce Brand Identity & Packaging Design Turning bold flavor into a bold visual identity. Yusr Hot Sauce is a food packaging project created to translate the intensity, heat, and character of the product into a striking visual experience. The packaging combines a warm, distinctive color palette with bold typography and expressive graphic elements, creating an identity that immediately communicates the product's spicy and authentic character. The visual direction was developed around the contrast between the rich red tones of the chili sauce and the warm cream of the label, creating a strong and recognizable presence across the product range. From the label design to the final product presentation, every element was carefully considered to enhance the product's personality while maintaining clarity and brand consistency. The final art direction brings the packaging to life through a dramatic food-focused environment, using rich textures, controlled lighting, and carefully composed ingredients to create an appetizing and memorable product experience. A packaging identity designed to capture attention, communicate flavor, and give Yusr Hot Sauce a distinctive presence. View the full project : https://www.behance.net/gallery/255675391/Yousr-Hot-Sauce-Brand-Identity-Packaging-Design #PackagingDesign #FoodPackaging #HotSauce #LabelDesign #FoodBranding #ProductDesign #ArtDirection
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Cover image for Not every project ends with
Not every project ends with a launch. Sometimes, the work is good. The direction is clear. The conversation is productive. And then the timeline doesn't quite line up. That was the case with Cylindrique. The project ended before we could take this concept all the way through, largely because we couldn't find alignment on the timeline. That's part of working in design. A good creative process still needs a practical agreement around time, feedback, and decision making. But I didn't want the concept to disappear with the project. The idea started with something deliberately simple: a cylinder. From there, I explored how that form could become a modern industrial mark for an AI company, using geometry, segmentation, negative space, and perspective to create a sense of structure and depth. No generic AI symbols. No unnecessary complexity. Just a system built from one strong form. I would have liked to see where the identity could have gone with the full process. Still, some concepts are worth showing even when they don't become the final answer. Not every design has to become a brand to be worth making. #Cylindrique #LogoDesign #BrandIdentity #AI #TechBranding #IndustrialDesign #LogoConcept #DesignProcess
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