A part of my creative world I haven’t shared here yet: photography.
Alongside brand design, I spend a decent amount of time behind the camera.
For me, photography is another way of telling a brand’s story; through mood, detail, and energy.Â
While I love shooting for brands, I also love getting to be creative in an unrestricted way and having the freedom in personal creative shoots like this one i’m sharing with you today.Â
Excited to start sharing more of this side of my work with you 🤗
The best kind of portfolio update is seeing the work keep working!!
Last year, I helped build the foundation for Sleep or Die (https://contra.com/p/mWXgcXE7-sleep-or-dietm-or-brand-strategy-and-development-web-design?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=georgiamashfordcreative), from brand strategy and identity to creative direction and photography.
🤯 Just this week the brand has gone on to receive $1M in funding, and I’ve been seeing accounts with 75K–100K+ followers sharing the brand and some of the photography I created in those early stages.
While the brand has evolved since my initial work with them, it’s a nice reminder that the early stuff matters. The strategy, the visuals, the tone, the way a brand shows up before most people know who they are; it all becomes part of the foundation.
Very grateful to have played a role in getting this one off the ground!!