This was a project I did in school where I had to come up with a marketing campaign for a small business. The campaign was to create an event for a jewellery brand where we could promote her brand and invite local content creators and influencers that have a larger following. The influencers and content creators would receive a free pair of handmade earrings in exchange for a promo code that they could post to their accounts in order to get more awareness for the brand.

The promo code would then give the owner the ability to measure the success of the event and plan for future events depending on how well this one goes. This is also a way for influencers to meet each other and connect to expand their reach as well by enjoying an afternoon tea to network and review an up and coming brand.