Sethlui.com is an online publication that curates food and lifestyle content across Singapore and the greater region of Southeast Asia. This was my first time creating content. My goal was to create content that is approachable and informative to get readers excited about Singapore's culinary culture, adventures, and beyond.

During this time, I collaborated with major brands in South East Asia (Inle Lake Resort & Spa, KFC, and DeliFrance) for advertorials that generated attracted 500% more hits than an average food or hotel review. I also wrote concise articles about travel & lifestyle with SEO and keywords in mind and met tight deadlines while assisting in photography. This was where it all started content creation, strategy, and writing!