Brand Visualization | 3D Product Packaging

The goal was to create a photorealistic rendering of products and packaging in 3D to help a matcha tea brand visualize its concepts before launch and later use these deliverables to market its products online.

This method was recommended as a replacement for product photography since the products and their packaging did not require complex 3D modeling which in turn is very cost and time effective.

As a designer a brand style guide is a vital tool as it ensures consistency, reinforces brand identity, improves efficiency, facilitates collaboration, supports scalability, and contributes to positive brand perception.

Being part of the UI/UX and design team, we created a style guide outlining the specific design systems such as elements/graphics, logo, typography, and color palettes that reflect the time/off brand and its products while adhering to their demographic of customers looking for a calming and healthy green tea.

With the help of the mood board and the brand style guide, it was time to create and design the 3D packaging for time/off’s product line.

The goal was to represent their packaging in photo-realistic renders while adhering to the company’s vision, branding, and message.

With the help of the marketing team, we settled on two packages in a zip bag style and a tube style for their single-serving product.