Projects using LinkedIn in United KingdomProjects using LinkedIn in United KingdomI went from averaging 500 impressions a day to 20,000 a day this past week.
Here's 3 things I am doing now that I wasn't a week ago.
Daily commenting, it's the easiest way to learn more about your industry, increase brand awareness, and come up with posting ideas.
Also contributes to our impression count so adding valuable insights to more popular players in your field can be a way to leverage greater audiences.
Targeted posts, I have two main day-to-day focuses, driving awareness to my employer and to my business.
So who is the main customer of my employer:
Top 5 ranked university students, e.g. LSE, Oxford, and Cambridge.
Decision makers at high-end service businesses e.g. Luxury residential homes, student accommodations, and summer school organisers.
Parent's or students seeking admissions support to these top universities.
What about for my own business:
Students seeking application guidance to graduate jobs and early careers opportunities.
Business and CEO's looking to grow their LinkedIn.
Senior professionals seeking CV and LinkedIn support.
Constantly updating my profile to appear much more like a landing page than a social profile.
No one is on LinkedIn to find friends, were all here to either find a job, build a business, or purchase a service.
If you want any of these things to happen you have to make it obvious and as frictionless as possible to do so.
If you need either LinkedIn support, careers support, or academical support, get in contact with me ASAP! This is my LinkedIn thought leadership framework for founders, executives, and expert-led teams who want to build trust, authority, and visibility through LinkedIn.
At Twimbit, I helped executives strengthen their LinkedIn presence and supported the wider team through LinkedIn workshops. The goal was to help leaders move beyond basic posting and build a clearer system for profile positioning, executive voice, content direction, engagement, and authority-building.
My work focused on understanding each leader’s expertise, audience, industry context, and communication style before shaping their LinkedIn presence. This included profile positioning, content themes, thought leadership angles, post structure, and practical guidance on how to show up consistently without sounding generic.
I also worked on LinkedIn visibility through content and ads. For example, I helped deliver 50,000+ LinkedIn reach for a Twimbit Open House event, combining platform understanding with campaign execution.
I specialise in LinkedIn thought leadership, executive positioning, LinkedIn content strategy, company page growth, workshops, and LinkedIn ads. I have helped grow LinkedIn profiles from small audiences to 10K+ followers, built company pages from scratch, and developed systems for turning expertise into credible, repeatable content.
I am currently working with the founder and executive team of Blob/Campus App to build their thought leadership presence. This includes analysing their current LinkedIn position, identifying gaps, shaping their voice, and building a practical plan to grow authority and visibility.
This project showcases how I approach LinkedIn as more than a posting channel. For founders and executives, LinkedIn becomes a trust-building system: profile, voice, content, comments, campaigns, and consistency working together to create authority before the first conversation. 
