Logicful, a software consultancy, partnered with us to create their brand and marketing strategy from scratch. They needed a strong visual identity, a clear voice, and a consistent online presence that could convert referral traffic into real business opportunities.

As a growing consultancy that relied primarily on referrals, Logicful lacked the foundational marketing infrastructure to support sustainable growth. They needed:

A defined brand identity to guide all marketing activities

A consistent and professional online presence

Increased visibility on LinkedIn and improved website engagement

The goal was to build brand credibility, strengthen digital touchpoints, and drive meaningful engagement across channels.

We took a holistic approach, focusing on both brand strategy and digital execution.

1. Brand Foundations We began by developing a comprehensive brand guidelines book, defining Logicful’s tone of voice, visual direction, and messaging pillars, ensuring consistency across all future marketing efforts.

2. Content and Thought Leadership We built a content pipeline focused on thought leadership, positioning the team as industry experts and driving credibility in the software consultancy space.

3. LinkedIn Strategy Given the importance of referrals, LinkedIn became a key focus:

Conducted a professional content shoot to capture branded headshots and team visuals.

Optimised personal and company LinkedIn profiles for visibility and engagement.

Established a regular posting rhythm to strengthen brand awareness and trust.

4. Website Engagement We directed attention toward increasing website visits and engagement, aligning messaging and links between the site and social channels for a unified experience.

46% increase in total page views (776 total views)

79% increase in total users (384 total, 361 new)

164% improvement in average engagement time (from 11s to 29s)

68% increase in returning users

10% growth in followers

2,700+ impressions

Brand Strategy & Development • Visual Identity Design • Content Strategy & Copywriting • LinkedIn Optimisation • Photography Direction & Creative Production • Analytics & Performance Tracking

This project succeeded because it combined strategic branding with practical marketing execution. By building a clear brand foundation first, every subsequent piece of content and campaign felt cohesive and intentional. The focus on LinkedIn optimisation and thought leadership turned referral traffic into active engagement, while consistent visuals and messaging reinforced credibility at every touchpoint.

The result: a professional, growth-ready brand with measurable improvements in awareness, engagement, and trust.