Social Media Motion Graphics Campaign

For Huel’s launch of their Japanese Curry Noodles, I created a suite of motion graphic assets tailored for social media. The goal was to capture attention quickly while aligning with Huel’s bold, minimal brand identity.

The content featured dynamic typography and graphic elements that highlighted the product’s key messaging and flavour profile in an engaging, scroll-stopping way. Motion was used strategically to guide the viewer’s eye, emphasize core benefits, and add energy to the campaign.

To ensure adaptability across platforms, I delivered the assets in multiple formats: 1x1, 9x16, and 16x9 - optimized for Instagram, TikTok, YouTube, and other social channels.

This project combined brand storytelling, visual design, and motion graphics to create a cohesive launch campaign that introduced Huel’s new noodles with impact and clarity.