Snuff Cup came to us to create two Meta ads that would make their tobacco spit cup stand out and actually make people laugh.

They wanted to connect with blue-collar men who chew, while also reaching the wives and partners who deal with the aftermath of “spit bottle life.”

The goal? Instantly grab attention, make the product relatable, and show why Snuff Cup is the smarter, cleaner choice.

We created a parody of a tobacco warning label comparing widely used single-use plastic bottles to Snuff Cup.

The humour was dry, gritty, and unapologetic written to sound like it came from someone who actually lives the lifestyle, not a marketer behind a desk.

We focused on the Snuff Cup Pro™ V3 and its disposable liner system, the feature that keeps the cup clean and easy to use.

This ad targeted the wives and partners by clearly showing the problem (gross bottles) and the solution (a cleaner home).

Our headline, “Never clean another spit bottle again”, made the message unmistakable in two seconds flat.

We delivered three creative variations to test different visual directions while keeping the same strong hook.