Pro
Marqen Marketing
Growth systems, automation, and CRM for service businesses
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- Hired
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System Stability & Ongoing Operations:
Currently overseeing the ongoing operation of growth systems once they are live.
This work focuses on system stability, decision integrity, and ensuring that changes to campaigns, automations, or channels do not create downstream issues in data quality, reporting, or lifecycle flow.
The emphasis is on controlled iteration, clear ownership, and keeping the underlying system reliable as volume and complexity increase.
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10
Growth Operating System Design:
Designing growth operating systems that unify CRM architecture, lifecycle management, automation, email marketing, and channel strategy into a single decision framework.
Work includes structuring how email, content, social, reputation, and acquisition channels support lifecycle progression and follow-through, rather than operating as disconnected activities.
11
69
Lifecycle-Driven Email Automation
Designing lifecycle-driven email automation where journeys are triggered by system state rather than manual campaigns.
Focus is on timing, suppression, and exit logic across key touchpoints such as follow-ups, onboarding, re-engagement, and renewals, with automation governed centrally rather than embedded in email tools.
11
65
CRM Architecture & Lifecycle Design
Currently designing a Freshsales-first CRM architecture where lifecycle, segmentation, and automation logic live in one system of truth.
Work includes non-linear deal flows, lifecycle states, tagging frameworks, and automation-safe transitions to support service-based growth without manual intervention.
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