I worked with Orangery to lead their content and tone of voice, helping articulate who they are, what they stand for, and how they show up in the world. This included consulting on and writing all their communications, including website copy, case studies, blog content, email newsletters, and social media.
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Cards, the Universe and Everything (CUE) is the ultimate CCG where you collect cards, battle decks and trade thousands of powerful cards to earn game rewards. The CUE game has new releases every day, so I work with the team to research unique and interesting facts about a range of subjects which I then turn into punchy copy for each card. The copy must fall within a strict word count and be in line with the CUE tone of voice.
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Since 2022, I have worked with RODD to establish the studio as a leading voice in industrial design foresights. As their trusted copy, content and all-round marketing partner, I have worked with RODD to define their tone of voice, sharpen their messaging and create the editorial frameworks that support their brand and business strategy. This includes website copy, case studies, social content, newsletters, email campaigns and sales materials.
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Ahead of their launch a new mobile trading card game, Avid Games brought me on board to generate hype through scroll-stopping social media posts and community engagement across TikTok, Instagram, Reddit, Discord and BlueSky.
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