Product Marketing Projects in United KingdomProduct Marketing Projects in United Kingdom
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Cover image for Boost Campus App Growth with Proven Organic Marketing Strate...
The Campus App started as an MVP-stage student platform with a clear challenge: build early awareness, trust, and student adoption without relying on paid media. As the founding marketing lead, I built the marketing function from zero — including positioning, messaging, onboarding communication, student acquisition, referral-led growth, and multi-channel launch planning. The work focused on understanding student behaviour, identifying community gaps, shaping the product narrative, and creating a low-budget GTM system that could generate early traction through relevance, peer sharing, and campus-led storytelling. The 0-budget growth approach helped drive 2,000+ account signups, +1,200% month-over-month install growth, a 70% referral rate, and a 27% average conversion rate through community-led acquisition and organic marketing.
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Cover image for Diamond Ring — Luxury Jewellery
Diamond Ring — Luxury Jewellery Concept Campaign A concept jewellery campaign built around a cushion-cut diamond halo ring — styled across four distinct environments to show how a single hero product can be shot multiple ways for different campaign needs. From nestled in white rose petals, to velvet box presentation, to a clean floating studio shot, to worn on the hand — each frame tells a different part of the story a jewellery brand needs to tell. All visuals were AI-generated using Higgsfield and Midjourney with prompt engineering crafted to match the editorial standard of luxury jewellery houses. The result is a ready-to-use visual suite covering social carousels, product pages, and campaign hero shots — no studio required. 📸 View on Instagram: https://www.instagram.com/instagram/p/DUKD-nvEfAG/
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