Freelance Brand Strategists in UkraineFreelance Brand Strategists in Ukraine
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Heed Collective 's avatar
Heed Collective
proUkraine
Building cultures through Brand Systems
$50k+
Earned
14x
Hired
5.0
Rating
637
Followers
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Building cultures through Brand Systems
Cover image for Curious: What’s missing in most
Curious: What’s missing in most brand systems, in your opinion? For me, the brand guidelines system we develop at Heed Collective (https://www.instagram.com/heedcollective_/) must be a living document — one that supports the brand in real decision-making, across teams, contexts, and moments of growth. Building structures that guide how a brand behaves, adapts, and scales across every touchpoint. What makes it work: — decision-making logic, not just rules — flexible systems, not static files — consistency with room to evolve We don’t launch brands — we build culture for humans, ethically. And one thing we always add: → Brand Culture Layer — translating strategy into how the brand speaks, acts, and shows up in the world.
1
37
125
10.6K
Cover image for It all starts with strategy
It all starts with strategy — and grows into a visual system. Our work for Specialty Coffee Cosmetics COCO began with clarity: defining positioning, tone, and the deeper narrative behind the brand. From there, the visual language emerged — not as decoration, but as a natural extension of meaning. Brand is not what you design first. It’s what you understand first. Then you build.
8
47
8.9K
Cover image for Dynamic Brand Identity for COCO Coffee Cosmetics
Dynamic Brand Identity for COCO Coffee Cosmetics
1
10
394
Cover image for Brand Identity Phaseful
Brand Identity Phaseful
8
209
Brand Strategist(5)
Bohdan Andriyushchenko's avatar
Bohdan Andriyushchenko
proUkraine
Brand systems for Tea, Hospitality & Culture
5.0
Rating
8
Followers
Brand systems for Tea, Hospitality & Culture
Cover image for Yakuza Tea Place's Brand Identity
Yakuza Tea Place's Brand Identity
0
24
Cover image for Defenders Saint Barthelemy | 2019
Defenders Saint Barthelemy | 2019
0
8
Cover image for I didn't find this theme in the archive — I came to the arch...
I didn't find this theme in the archive — I came to the archive from it. Tea is the material I work in: I build brands for tea houses and tea makers, I photograph dry leaf, I brew gongfu style at a table not unlike the one in this frame. So when I went looking through The Met's Asian Art collection, I wasn't browsing. I was looking for objects I already knew how to hold. I went looking for a teapot and stayed for the repair. The Takatori tea jar, 18th century, has gold kintsugi veins across its body — it broke once, centuries ago, and someone decided it was worth mending with gold rather than discarding. Next to it I placed a Yixing stoneware teapot by Shi Dabin, shaped like a plum blossom, early 17th century — Yixing is where the teapot as a form was born. Both are palm-sized. The jar is 8.3 cm tall, smaller than a fist. That scale nearly killed the piece. Every generation wanted to make them monumental — the teapot came out the size of a watermelon a dozen times before "smaller than the cups beside them" finally held. The failed versions are on the canvas, next to the one where the model gave the teapot an overhead kettle handle and I had to inpaint the correct side loop from the museum photograph. When you've poured from these shapes for years, you notice a wrong handle immediately. The room is 2125. The koi overhead are holograms — a living pond is a luxury that future may not keep. The neon megacity glows through the moon gate. But the cup is still steaming and the leaves are still scattered, because someone just stepped away mid-ceremony. These objects are not artifacts there. They are still teapots. The jar already survived one breaking. In my frame it is four hundred years further on — still held, still poured from. In 2125, the hologram is the copy of nature. The mended clay is what remains real. Everything is on the canvas: the Met photographs, the oversized failures, the wrong handles, the frame that worked. Original work: https://www.metmuseum.org/art/collection/search/63081 Tea jar, Takatori ware, 18th century. The Metropolitan Museum of Art, 25.60.24a, b. Open Access. Original work: https://www.metmuseum.org/art/collection/search/42323 Teapot in the Shape of a Plum Blossom. Shi Dabin, early 17th century. The Metropolitan Museum of Art, 1982.362a, b. Open Access. Canvas: https://app.flora.ai/join-project/d9051b43-f26b-407b-b5db-66aba324daa2
2
695
Cover image for KUURACORP. 2023 'Unison' Raw Pu-erh Tea
KUURACORP. 2023 'Unison' Raw Pu-erh Tea
0
7
Brand Strategist(2)
Danil Tkachenko's avatar
Danil Tkachenko
proKremenchuk, 39600
Brand Messaging | Writing and Video
$5k+
Earned
1x
Hired
11
Followers
Brand Messaging | Writing and Video
Cover image for Brand Development | Cultural media
Brand Development | Cultural media
0
17
Cover image for Brand Positioning | Lifestyle brand
Brand Positioning | Lifestyle brand
0
21
Cover image for Brand Positioning | Dubai hotel :: Behance
Brand Positioning | Dubai hotel :: Behance
0
37
Cover image for Educational Video and Text Content | Productivity app
Educational Video and Text Content | Productivity app
1
0
29
Brand Strategist(3)
Illia Nesterov's avatar
Illia Nesterov
Kyiv, 02000
Brand Identity and Framer Designer
Brand Identity and Framer Designer
Cover image for Qantara – Brand Identity
Qantara – Brand Identity
1
3
Cover image for Jilly Equipment
Jilly Equipment
0
7
Cover image for Progify — Brand Identity
Progify — Brand Identity
0
4
Cover image for DirectCase – Brand Identity
DirectCase – Brand Identity
1
6
Brand Strategist(3)
Valeriia Vinnychenko's avatar
Valeriia Vinnychenko
Odesa, 65000
Brand Identity Designer for Luxury & Minimalist Brands
6
Followers
Brand Identity Designer for Luxury & Minimalist Brands
Cover image for PIVOX — Digital Signage
PIVOX — Digital Signage
0
3
Cover image for NODAR — Brand Identity
NODAR — Brand Identity
0
9
Cover image for Brand identity for THE REAL ESTATE COMPANY.
Brand identity for THE REAL ESTATE COMPANY.
0
11
Cover image for TRS — Brand Identity System
TRS — Brand Identity System
0
14
Brand Strategist(8)