Dynamic Brand Identity for COCO Coffee Cosmetics

COCO Coffee Cosmetics is a body care brand inspired by specialty coffee culture. The brand was created by Ksenia, co-founder of the specialty coffee roastery Fresh Black. Her experience working with coffee — its origins, aromas, and rituals — became the inspiration for a new approach to skincare.

COCO brings the philosophy of specialty coffee into body care: attention to detail, quality ingredients, and rich sensory experience.

Each product combines coffee-derived ingredients, distinctive aromas, and conscious production, turning everyday care into a small ritual.

COCO is built on a simple translation: bringing the philosophy of specialty coffee into skincare. 

Just as specialty coffee celebrates origin, craft, and sensory complexity, COCO approaches body care with the same mindset — elevating everyday products through aroma, texture, and ritual. 

The result is specialty care: skincare shaped by the culture of coffee.

The COCO mark functions as a dynamic identity system.
Inspired by the organic shapes of coffee beans and liquid forms, the logo shifts, rotates, and recomposes while maintaining a recognizable structure.
This creates a flexible visual language that reflects the fluid nature of coffee culture.

The identity system combines a dynamic logo with a cohesive color palette. Together they create a flexible framework that allows COCO to color-code product lines and introduce unique logo variations while maintaining a consistent brand language.

The packaging system centers around recyclable aluminium bottles, reducing plastic usage while establishing a distinctive material identity. Designed for a refill model, the bottles are intended to remain in use over time — particularly in coffee shops, where they can function as part of the interior while being continuously refilled.

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