Elena Vid's avatar
Elena Vid
PROMiami, USA
Data to Design: Clarity, Precision, Craft
New to Contra
Cover image for Pineapple Honey. Product Ad
Pineapple Honey. Product Ad
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Cover image for Imagine you’re starting a coffee brand. The market is oversa...
Imagine you’re starting a coffee brand. The market is oversaturated. Where do you even look? I look at the data. I pulled 120 trending TikTok videos from the last 7 days. 928M views. 462K comments. Then I sorted comments by depth of conversation and likes. The insights? – Menus feel like hieroglyphs – $7 coffee stings – Rituals are broken but deeply emotional From that, I created Grounded. Eco-friendly kits. Custom blends. Health-driven rituals. This is the point: Don’t start with a moodboard. Start with signals. Signals → Design → Product. Curious how this method might apply to your market? Let’s talk.
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Cover image for The market looks clean, calm, and cluttered — everyone’s sel...
The market looks clean, calm, and cluttered — everyone’s selling balance, mindfulness, and magnesium. But I don’t start with the moodboard. I look at the data. I pulled 67 trending TikTok videos from the last 3 months across: wellness, longevity, beauty, and health. Together: 75.7M views, 7.3M likes, 99.8K comments. Then I sorted the comments by depth of conversation and engagement. From that, I’d build VitaSync. Personalized vitamins that sync with mood, sleep, and daily rhythm. Not just “feel better” — feel understood. Because the next era of wellness isn’t aesthetic — it’s adaptive. The point: Don’t start with trends. Start with signals. Signals → Design → Product. Curious how this could shape your next brand? Let’s talk.
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Cover image for Travel AD
Travel AD
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Adobe After Effects(5)
John Rice's avatar
John Rice
Miami, USA
Full-stack (brand, product, UX/UI, web) designer
Cover image for Self promo
Self promo
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Cover image for Coinping.io
Coinping.io
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Cover image for John Rice UX
John Rice UX
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2
Cover image for Bitner Group PR
Bitner Group PR
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1
Adobe After Effects(1)
Jorge Garcialonso's avatar
Jorge Garcialonso
Coral Gables, USA
Video + Design + AI = Scroll-Stopping Content
New to Contra
Cover image for Sensual Cache Video Production
Sensual Cache Video Production
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1
Cover image for Royal Caribbean Project
Royal Caribbean Project
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2
Cover image for LouLivingLife Podcast
LouLivingLife Podcast
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1
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Adobe After Effects(2)