WILSON X BRITTO COMMERCIAL

Directing and leading the edit of the Wilson Sports x Romero Britto collaboration video was a career-defining thrill, my first major swing with one of the world’s biggest sports retailers, Wilson, and a chance to fuse their tennis legacy with the explosive, colorful genius of Romero Britto, one of the most famous artists ever. As both director and leading the edit, I wore two hats: first, shaping a vision that married the precision of a tennis ace with Britto’s joyful pop-art chaos, and then meticulously crafting it into a fast-paced, visually dazzling hype piece that launched one of Wilson’s most successful tennis collabs to date. This wasn’t just a promo—it was a love letter to sport and art, and I had to make it a winner.

As the director, my starting line was Wilson’s brief: spotlight their new Britto-designed tennis line—rackets, bags, maybe even apparel—infused with his signature hearts, polka dots, and neon vibes. This was about more than gear; it was about selling a lifestyle where athletic grit meets artistic soul. I pitched a concept that felt like a rally: quick, energetic cuts reminiscent of tennis action blended with Britto’s creative process, tying Wilson’s 100+ years of racket-making mastery to his global art empire. The runtime? A tight 30 seconds—short enough to hook social media scrollers, punchy enough to impress retailers.

I shot on location at his studio in Miami. I directed Britto himself to be the heart of it—guiding him to sketch live on camera, splash paint, and talk up his inspiration: “Tennis is rhythm, power, joy—my art brings that to life.” His energy was electric, though I had to nudge him on having to do a few takes multiple times haha. We filmed our main footage on RED Cameras while our gimbal shots were on a Sony A7S2.