We redesigned and rebuilt Human Resources Mexico’s website to strengthen clarity, trust, and conversion across their core EOR and payroll services. The new site brings forward their 16+ years of expertise, transparent pricing, and full legal compliance through a modern, mobile-first experience built in Framer. Every page is structured to highlight credibility, third-party audits, profit-sharing benefits, human customer service, and to clearly differentiate HRM from competitors in the Mexico EOR market. The result is a fast, SEO-optimized platform designed to support lead generation and long-term scalability through a clean, flexible CMS.

We incorporated motion to create a more intuitive, guided experience across HRM’s interface. Micro-interactions and subtle transitions were used to clarify hierarchy, highlight key data points, and support the platform’s comparison-heavy workflows. Motion reinforces how the system behaves showing relationships between services, roles, and compliance layers and helps users understand complex information at a glance.

The animations were intentionally designed to feel confident and restrained, matching HRM’s positioning as a trusted, compliance-focused EOR partner. Overall, motion elevates usability, improves scannability, and brings the product’s structure to life without distracting from critical content.

We designed a mobile-first interface that translates HRM’s complex EOR and payroll services into a clear, intuitive experience optimized for on-the-go decision-making.

The mobile layout highlights their key differentiators, transparent pricing, third-party audits, full legal compliance, and human customer service, through structured modules built for fast scanning and trust building.

Motion elements were added to guide navigation, reinforce hierarchy, and make comparisons effortless, especially within the service matrix and role-specific pathways.

The result is a streamlined, high-clarity mobile experience that supports lead generation and ensures HRM’s value is communicated effectively across all device sizes.