Projects using Adobe Photoshop in Teófilo OtoniProjects using Adobe Photoshop in Teófilo OtoniThis logo animation was built using classic animation principles inspired by traditional animation. Techniques such as squash and stretch, anticipation, timing, and easing were applied to give the “G” a sense of weight, elasticity, and rhythm.
The movement feels smooth and intentional, guiding the eye naturally as the logo appears. Instead of relying on effects, the animation focuses on motion fundamentals, creating a result that feels playful, and polished.
By applying traditional animation techniques to a modern logo, the animation feels expressive while remaining clean and easy to use across digital contexts.
I worked as an Art Director on advertising campaigns for Yakult, one of the most recognized probiotic brands in the world. My responsibilities included creating visual assets for digital media, printed materials, and point-of-sale displays, ensuring consistency with Yakult’s iconic branding and health-focused messaging. Collaborating with copywriters, marketing teams, and other designers, I helped bring national campaigns to life, developing layouts for promotions, educational content, and seasonal initiatives that connected with both new and loyal consumers. If there’s one thing I learned working in advertising agencies, it’s that design goes far beyond creating beautiful pieces.
The Meet Your New Art Director campaign comes from that mindset. It’s about bringing agency thinking, methods, and experience to founders, startups, and growing brands. Because often, the idea isn’t the problem — what’s missing is direction to make it real.
This project took two weeks of planning, production, filming, and editing. A reminder that strategy comes before visuals, and strong brands are never built by chance.
Today, this video is out in the world.
I hope it reaches you and inspires you to move your ideas forward. 
