This Easter motion piece was created for out-of-home displays across different cities. The content was designed to run on multiple digital screens, adapting to urban environments with high visibility and quick viewing time.

The animation highlights the Easter moment while dynamically displaying the nearest Roldão stores based on each location. This approach helps connect seasonal messaging with real-world relevance, guiding people to the closest store in a clear and direct way.

Motion, color, and timing were optimized for large displays, ensuring legibility and impact even from a distance. The result is a seasonal OOH piece that combines celebration, location awareness, and brand presence in the city landscape.