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Três Coroas is a distilled spirits brand from the interior of Minas Gerais, known for the purity and authenticity of its sugar cane flavor. Founded in 1975, the brand went through a strategic repositioning, including a new visual identity and a redesigned bottle and packaging, aligning its heritage with a more contemporary and refined presence.
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Taking the colour palette straight out of the imagery is key 🔑 - love it
Pelagos is a premium underwater fine dining concept built around depth, silence, and controlled luxury.
The identity avoids literal marine symbolism and instead focuses on architectural calm, restrained typography, and a refined color system inspired by deep water tones and warm interior light.
The visual language reflects the restaurant’s atmosphere-immersive, quiet, and precise. From the serif typography to the muted mineral palette, every element supports the idea that dining here is not transactional, but experiential.
Pelagos positions itself as a destination, not just a restaurant. Depth is not decoration- it is a state.
The Pelagos concept is stunning — avoiding obvious marine clichés and going with architectural calm is such a sophisticated choice. The color palette and restrained typography give it a genuinely premium feel. Would love to dine here!
Most security brands look the same, with overused tech icons that symbolize “protection.”
With Authox, I wanted something more intentional.
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The result came exactly as I had envisioned: an iconography system that resembles infrastructure.
Well done!
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