CBM is a collective of 11 community-focused, pas- sion-driven entrepreneurs unified to achieve a shared goal of creating self sustainability and wealth creation for the aboriginal community through access to hemp & agriculture-based entrepreneurship and educational opportunities They mission is to create a microeconomy rooted in Hemp & Agriculture to enhance quality of life and pro- vide access to vital resources with the ultimate goal to create generational wealth and prosperity.

The CBM logo was conceived as a symbolic system rather than a single fixed mark. Esoteric and spiritual references played a central role in the identity, making meaning a key requirement in every visual decision. This is a mystical brand, where form, structure, and symbolism are intentional.

The primary logo was designed as a modular illustration. Due to its complexity of shapes and line work, it functions as a supporting visual element, adding layers of meaning and decorative presence across brand materials, rather than acting as the sole signature.

To balance this complexity, the brand uses initials and the peacock symbol as flexible signatures. These elements allow the identity to adapt to different contexts while maintaining recognition. Multiple logo variations and signature modes were created to be explored freely.

There is no fear of variation here. The brand is designed to be alive — transforming according to the environment, medium, and message it needs to inhabit.

For CBM, the business cards became an important extension of the brand’s identity. The chakra system was a central inspiration throughout the project, not as a visual trend, but as a meaningful reference for the founders and the brand’s values.

Each founder felt connected to the idea of the chakra spectrum and wanted the rainbow of energies to be present in the identity. As a solution, each color from the chakra spectrum was associated with one of the founders, creating a personal and symbolic connection within a unified system.

The result is a set of business cards that feels individual and collective at the same time. While each card carries a distinct color and meaning, together they form a cohesive visual language that reflects balance, diversity, and alignment at the core of CBM.