Projects using Adobe Illustrator in Teófilo OtoniProjects using Adobe Illustrator in Teófilo OtoniThis project was developed as a 3D commercial for Lifespan, focused entirely on product animation and three-dimensional visual storytelling.
The work involved product modeling, lighting, texturing, and animation, with the goal of presenting the product in a clear, premium, and visually engaging way. The animation highlights form, materials, and functionality, using movement to enhance realism and perception.
Art direction and branding principles guided the overall look of the piece, ensuring consistency in tone, composition, and visual language. The result is a product-driven 3D commercial where animation and lighting play a central role in communicating value and quality. This animation explores fluid motion inspired by soda and carbonated drinks. Based on the curves and flow of classic beverage typography, the movement was designed to feel liquid, airy, and effervescent.
Fluid shapes, soft distortions, and bubble-like motion were used to suggest gas, pressure, and release. The animation aims to translate the physical sensation of a cold, fizzy drink into motion, where typography behaves almost like liquid.
The result is an expressive animation that connects type, motion, and sensory memory, bringing freshness, energy, and movement into the visual identity.
I worked as an Art Director on advertising campaigns for Yakult, one of the most recognized probiotic brands in the world. My responsibilities included creating visual assets for digital media, printed materials, and point-of-sale displays, ensuring consistency with Yakult’s iconic branding and health-focused messaging. Collaborating with copywriters, marketing teams, and other designers, I helped bring national campaigns to life, developing layouts for promotions, educational content, and seasonal initiatives that connected with both new and loyal consumers. This logo animation focuses on clean motion design and technical precision. The animation explores timing, easing, scale, and opacity to create a smooth and controlled reveal of the logo.
Subtle motion principles such as anticipation, overlap, and rhythm are applied to give the animation flow without adding unnecessary effects. The movement is restrained and functional, designed to feel modern, lightweight, and consistent with digital platform branding.
The result is a logo animation that prioritizes clarity and usability, working seamlessly across intros, transitions, and digital environments. 
