Três Coroas is a distilled spirits brand from the interior of Minas Gerais, known for the purity and authenticity of its sugar cane flavor. Founded in 1975, the brand went through a strategic repositioning, including a new visual identity and a redesigned bottle and packaging, aligning its heritage with a more contemporary and refined presence.
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I worked as an Art Director on advertising campaigns for Yakult, one of the most recognized probiotic brands in the world. My responsibilities included creating visual assets for digital media, printed materials, and point-of-sale displays, ensuring consistency with Yakult’s iconic branding and health-focused messaging. Collaborating with copywriters, marketing teams, and other designers, I helped bring national campaigns to life, developing layouts for promotions, educational content, and seasonal initiatives that connected with both new and loyal consumers.
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Go3 is a Brazilian health supplement brand that promotes a healthy lifestyle, focusing on the balance of body, mind, and spirit. As an Art Director, I was responsible for developing visual materials for their advertising campaigns across online and offline platforms. I created designs for social media, digital ads, printed pieces, and point-of-sale materials, ensuring every asset reflected the brand’s identity and health-driven positioning.
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KOBALTO, more specifically, Lojas Kobalto, is a Brazilian electronics shop. Its focus is the sale of smartphones, mainly iPhones. The name refers to a chemical element, Cobalt, which is widely used in the composition of electronics, especially mobile phones and computers. It has a gray coloration. The writing of the name with K brings an impactful and beautiful look. Its origin comes from the German Kobalt. The pronunciation of the name is easy to memorize and strong. It brings personality and presence to the brand.
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The Adventist Development and Relief Agency (ADRA) is a humanitarian agency that emerged with the purpose of collecting supplies, clothing and medicine for those afflicted by wars, natural disasters and other catastrophes. In its 2004 reports, ADRA reported assisting 24 million people, with approximately $159 million invested. It has on its staff more than 6000 employees. In 2007 it was operating in 125 countries. With such a large NGO, the responsibility became even greater. A seal was needed to prove the authenticity of those documents officially issued by ADRA.
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These animated headers and footers were created for email marketing campaigns, using GIF animations to bring movement and attention to key messages inside the email layout.
The animations highlight benefits such as app features, promotions, discounts, and campaign messages, always aligned with seasonal themes. Motion is used in a subtle and strategic way, enhancing visibility without overwhelming the content or affecting readability.
Designed specifically for email environments, the animations prioritize lightweight files, clear hierarchy, and compatibility across platforms, helping campaigns stand out in crowded inboxes while remaining functional and easy to load.
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Telhanorte is one of Brazil’s largest home improvement retailers, known for its strong brand presence and signature vibrant colors. In this project, the Key Visual for the campaign “Casa Nova – Get Your Home Ready for the End of the Year” was developed for the holiday season. The campaign encouraged homeowners to refresh areas such as balconies, kitchens, and leisure spaces to welcome guests, highlighting special offers on paints and finishing products. The KV reflects a festive mood while staying aligned with Telhanorte’s visual identity.
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