Art Direction Projects in Teófilo OtoniArt Direction Projects in Teófilo Otoni
I worked as an Art Director on advertising campaigns for Yakult, one of the most recognized probiotic brands in the world. My responsibilities included creating visual assets for digital media, printed materials, and point-of-sale displays, ensuring consistency with Yakult’s iconic branding and health-focused messaging. Collaborating with copywriters, marketing teams, and other designers, I helped bring national campaigns to life, developing layouts for promotions, educational content, and seasonal initiatives that connected with both new and loyal consumers. These animated headers and footers were created for email marketing campaigns, using GIF animations to bring movement and attention to key messages inside the email layout.
The animations highlight benefits such as app features, promotions, discounts, and campaign messages, always aligned with seasonal themes. Motion is used in a subtle and strategic way, enhancing visibility without overwhelming the content or affecting readability.
Designed specifically for email environments, the animations prioritize lightweight files, clear hierarchy, and compatibility across platforms, helping campaigns stand out in crowded inboxes while remaining functional and easy to load. 
