Creative Developer | React, GSAP & Three.js Web Experiences
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Creative Developer | React, GSAP & Three.js Web Experiences
Two Halloweens ago, I was given the opportunity to work with Uber Eats on a free candy promotion campaign, where I built the live website that updates each day with a new riddle to solve.
The idea was simple,
You solve the riddle 🎃, you get the candy. 🍬
The outcome was incredible!
👻 290,000 promo codes used in less than 8 hours!
🎃 2 million promo codes used by Halloween!
💀 44% new Uber Eats users!
The campaign turned out to be a huge success, and was the most successful promo code campaign for Uber Eats grocery delivery! Ever!
I hope to one halloween do something just as awesome again! Trick or Treat!
🎧 The Lost Tapes of the 27 Club
Back in 2019, I worked on an early phase of The Lost Tapes of the 27 Club, a campaign for Over the Bridge that used AI to imagine new music from artists who tragically passed away at such a young age in their careers.
Using Google’s machine learning tool "Magenta", I helped generate AI-driven compositions inspired by artists like Kurt Cobain, Amy Winehouse, Jimi Hendrix, and Jim Morrison. These pieces became the creative foundation for the campaign’s completed songs.
The project highlighted an important message, raising awareness for mental health in the music industry.
The campaign became a huge success in such a short time!
It remains a highlight of my career, during a year when Rethink Ideas achieved something incredible - winning Gold in all three categories of Agency of the Year! 🏆
Led development on high-impact, production-grade web experiences, including work associated with Rivian’s digital platforms. Focused on building performant, scalable, and visually polished interfaces using modern technologies like React, Next.js, and Tailwind.
Contributed across the full stack—implementing responsive UI components, optimizing load performance, and ensuring seamless user flows from landing to conversion. Collaborated closely with design and product teams to translate brand vision into high-quality digital experiences.
Strong emphasis on clean architecture, maintainability, and delivering fast without compromising quality. Comfortable operating in fast-paced environments with high standards for both performance and user experience.