Ken Malley
Creative Developer | React, GSAP & Three.js Web Experiences
Two Halloweens ago, I was given the opportunity to work with Uber Eats on a free candy promotion campaign, where I built the live website that updates each day with a new riddle to solve.
The idea was simple,
You solve the riddle 🎃, you get the candy. 🍬
The outcome was incredible!
👻 290,000 promo codes used in less than 8 hours!
🎃 2 million promo codes used by Halloween!
💀 44% new Uber Eats users!
The campaign turned out to be a huge success, and was the most successful promo code campaign for Uber Eats grocery delivery! Ever!
I hope to one halloween do something just as awesome again! Trick or Treat!
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🎧 The Lost Tapes of the 27 Club
Back in 2019, I worked on an early phase of The Lost Tapes of the 27 Club, a campaign for Over the Bridge that used AI to imagine new music from artists who tragically passed away at such a young age in their careers.
Using Google’s machine learning tool "Magenta", I helped generate AI-driven compositions inspired by artists like Kurt Cobain, Amy Winehouse, Jimi Hendrix, and Jim Morrison. These pieces became the creative foundation for the campaign’s completed songs.
The project highlighted an important message, raising awareness for mental health in the music industry.
The campaign became a huge success in such a short time!
It remains a highlight of my career, during a year when Rethink Ideas achieved something incredible - winning Gold in all three categories of Agency of the Year! 🏆
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🎮 GameRx.ca (https://gameRx.ca) – A Hub for Gaming Wellness by TELUS
This past summer, I helped bring GameRx.ca (https://gamerx.ca), a TELUS initiative, to life. A digital hub designed to promote wellness, balance, and community among gamers. The site blends clean design with smooth, game-inspired interactivity to make educational content engaging and accessible.
Working as a Creative Developer, I was responsible for:
Building the front-end architecture using React and Next.js, ensuring fast load times and responsive layouts across devices.
Implementing GSAP-driven animations and micro-interactions to create a polished, modern feel without compromising accessibility.
The result is a site that feels both playful and professional, aligning with TELUS’ mission to support healthier digital lifestyles within the gaming community.
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🏓 King Pong VII – Playable Ping Pong Poster
Back in 2018, Rethink Ideas wanted an interactive website to get employees excited for the annual King Pong tournament. I helped create a web-based interactive poster that turned your phone into a ping pong paddle — built with Three.js.
By visiting the site, players could swing their phone like a real paddle to bounce a virtual ball, complete with motion detection and real-time physics.
It was a playful way to bring tech and culture together, transforming an event poster into a mini-game that people couldn’t stop showing off. I also textured the ping pong ball in Substance Painter for the design team to use across other campaign visuals.
It was an amazing tournament, even though I was terrible at ping pong! 😝
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