🎧 The Lost Tapes of

🎧 The Lost Tapes of the 27 Club

Back in 2019, I worked on an early phase of The Lost Tapes of the 27 Club, a campaign for Over the Bridge that used AI to imagine new music from artists who tragically passed away at such a young age in their careers.

Using Google’s machine learning tool "Magenta", I helped generate AI-driven compositions inspired by artists like Kurt Cobain, Amy Winehouse, Jimi Hendrix, and Jim Morrison. These pieces became the creative foundation for the campaign’s completed songs.

The project highlighted an important message, raising awareness for mental health in the music industry.

The campaign became a huge success in such a short time!

It remains a highlight of my career, during a year when Rethink Ideas achieved something incredible - winning Gold in all three categories of Agency of the Year! 🏆