Two Halloweens ago, I was given the opportunity to work with...
Ken Malley
Two Halloweens ago, I was given the opportunity to work with Uber Eats on a free candy promotion campaign, where I built the live website that updates each day with a new riddle to solve.
The idea was simple,
You solve the riddle 🎃, you get the candy. 🍬
The outcome was incredible!
👻 290,000 promo codes used in less than 8 hours!
🎃 2 million promo codes used by Halloween!
💀 44% new Uber Eats users!
The campaign turned out to be a huge success, and was the most successful promo code campaign for Uber Eats grocery delivery! Ever!
I hope to one halloween do something just as awesome again! Trick or Treat!
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Posted Oct 14, 2025
Two Halloweens ago, I was given the opportunity to work with Uber Eats on a free candy promotion campaign, where I built the live website that updates each d...
