Two Halloweens ago, I was given the opportunity to work with...

Two Halloweens ago, I was given the opportunity to work with Uber Eats on a free candy promotion campaign, where I built the live website that updates each day with a new riddle to solve.

The idea was simple, You solve the riddle 🎃, you get the candy. 🍬

The outcome was incredible!

👻 290,000 promo codes used in less than 8 hours! 🎃 2 million promo codes used by Halloween! 💀 44% new Uber Eats users!

The campaign turned out to be a huge success, and was the most successful promo code campaign for Uber Eats grocery delivery! Ever!

I hope to one halloween do something just as awesome again! Trick or Treat!