Purdys Reconnect Roulette
Purdys Reconnect Roulette (Casestudy)
Introducing Reconnect Roulette, a microsite that rewards people with Purdys chocolate when they send a text to someone they miss. Running during the holidays in 2023, the site was designed to inspire and reward Canadians for reconnecting with loved ones they've lost touch with. It features a Reconnect Roulette wheel which randomly selects a prompt, such as 'someone who helped you through a tough time' or 'someone who made you feel most like yourself.' It's the player's choice to identify the person in their life who best fits the prompt and they'll then be encouraged to send them a message. Should they decide to reach out, Purdys Chocolatier will gift them a complimentary 3-pack of their iconic Hedgehogs as a sweet reward.
