Brand Strategy Projects in SevernBrand Strategy Projects in Severn
Projects
People
Cover image for Every milk brand wants to
Every milk brand wants to be "bold." However, most of them just slap a cow on the carton and call it a day. How Dairy needed to actually feel bold. Not "we added a sans-serif" bold. Bold as in: you see it from 10 feet away and you already know it's not the same organic plain thing you've seen 50 times. I built the brand identity and packaging system from scratch. The name does the heavy lifting tonally (playful, modern, irreverent), so I let the visual system match that energy: high-contrast colors, type hierarchy, and zero overused dairy imagery. The carton design reads more like a streetwear drop than a dairy aisle staple. The goal: make someone grab it because it looks like it has personality and speaks to their values, not just protein content. If your product is blending into the shelf, let's talk → contra.com/shakya_vaughn (https://contra.com/shakya_vaughn) #PackagingDesign #CPG #BrandIdentity #FoodAndBeverage
0
51