Web & Product Designer — Shopify, Webflow & Framer
I turn messy spreadsheets into insight-driven tools.
I turn messy spreadsheets into insight-driven tools.
GTM enablement on customer value props slide deck
At this startup, the goal was to educate the sales and marketing team on how customers were getting value out of the platform. I created 30+ slides (one for each customer) on their "before" and "after" states, collaborating with the CS team and directly with customers to get this data. I set up the Google Sheets deck in a templatized way to streamline the process when adding new customers to the deck.
Data and info has been obfuscated in attached pictures to maintain confidentiality.
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This was a small project for a SaaS startup to review the raw data, and generate a financial report. There were some known data anomalies and the goal of the project was to discover the extent of those data issues and how it impacted the reported financials.
In my deliverables, I provided a report of the income statement and headcount summary, with formulas built in to allow the user to toggle between different countries, or display the holistic income statement of all countries.
I also provided a quick report of what was observed in the current financials, the data anomalies, and what to realistically expect in the financials if we adjusted for those anomalies.
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Excel model: 5-year forecast for new facility
I created a pro forma to forecast the financial impact of building a new healthcare facility. In the model, I built in dynamic levers to account for changes in operations, such as staff, number of available rooms in the building, and changes to state policy affecting revenue drivers. Model was built to be driver-based such that key drivers lived in their own tabs, and fed to primary summary pages for exec review.
Figures have been randomized in attached pictures with names removed to maintain confidentiality.
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Salary and Benefits budget for grant tracking
The goal was to build a spreadsheet that tracked all expenses on a grant budget, the salary and benefits being the most complex. The challenge was capturing all employees' varying start/end dates at varying amounts, and designed in a digestible way for non-finance users to understand. The spreadsheet needed to also account for one-off stipend amounts that didn't align to regular budget cycles.
Figures have been randomized in attached pictures with names removed to maintain confidentiality.
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Co-Founder | Product Designer
Co-Founder | Product Designer
B2B Healthcare & SaaS Content Writer | Case Studies & Sales
B2B Healthcare & SaaS Content Writer | Case Studies & Sales
I created PawPort to make traveling with pets feel simpler and less overwhelming. Built from concept to launch, the platform combines practical travel guidance, useful tools, and curated resources for pet parents worldwide. I led the full process - from product strategy, UX, branding, and content to SEO/AEO, front-end development, and deployment.
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95% of appealed skilled nursing facility admission denials were overturned. But only 18% of denials were appealed.
The bigger question is what happened to the other 82%. Was the clinical evidence available in time? Could the team see the denial and the supporting record together?
That’s the story behind the numbers, and the kind of question I look for when working on B2B healthcare content.
Source: HHS OIG, review of 19 Medicare Advantage organizations using June 2024 data.
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72% engagement rate - with a creator under 15K followers.
The difference wasn't reach. It was creator selection.
I chose an actual regular whose audience already knew the restaurant. No script, no forced hashtags, just content that felt like something she'd post anyway.
That's how I approach influencer marketing: creator scouting, audience fit, campaign strategy, creative briefs, execution, and performance analysis.
Looking for an Influencer Marketing Manager or Creator Strategist? Let's talk.
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Senior PMM driving GTM strategy and high‑impact campaigns.
Global rollout of omnichannel partner marketing programs driving unified brand experiences and measurable partner growth.
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Integrated GenAI campaign operations to accelerate CRO velocity and unify marketing automation across global teams.
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Multi-disciplinary designer and art director
Multi-disciplinary designer and art director
