Solace Therapy - Framer

A lack of an online booking system, making it hard for clients to schedule sessions.

No visual identity to match their holistic, gentle service offering.

An overwhelming amount of info in their copy with no clear user journey or conversion flow.

A need for a calm and intuitive experience that would appeal to wellness-minded individuals.

I designed and developed a one-page website in Framer to streamline user flow and build immediate trust. Key solutions included:

Intuitive Scrolling Journey: A linear flow that subtly guides users from intro to services to booking without decision fatigue.

Calming Aesthetic & Microinteractions: Soft colors, rounded edges, and subtle animations to foster a sense of ease.

Mobile-First Booking Flow: Direct calendar access and simplified copy made it easy to book on any device.

Emotional Design: Purposeful whitespace and carefully chosen typography to mirror the therapeutic tone of the brand.

Client Empowerment: Set up easy-to-edit CMS sections in Framer so the practitioner can make future updates effortlessly.

Social media assets to help educate potential customers as well as stay true to the branding.

Soft, muted tones (creamy whites, gentle grays, and warm neutrals) evoke calm, trust, and approachability—perfectly aligned with a therapeutic brand.

A modern, soft-serif font pairs well with a clean sans-serif, creating a refined yet inviting aesthetic. This communicates both professionalism and warmth.