Le Jean - Shopify
Casandra Port
Challenge:
The brand had previously operated primarily as a B2B supplier, catering to wholesalers and retailers in the fashion industry. Seeking growth opportunities and a more direct connection with customers.
Solution:
Designing a D2C shopify website and marketing strategy that connects with new and returning customers.
Deliverables:
Shopify Web Design
Brand Design System
Email Marketing Assets
Social Media Graphics
Design System and Web Design
Designed a design system in Figma for development and continued branding. The brand's unique story and commitment to sustainability were emphasized through storytelling elements, building an emotional connection with customers.
Collaborating with a team of developers for a custom back-end template. I designed the front end, built out the products and set up useful apps.
Email Marketing
Building out email flows in Klaviyo focused on automations as well as weekly new releases.
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Posted Oct 12, 2023
Redesigned the shopify website and improved the overall usability of an e-commerce store, resulting in a 30% increase in sales conversion rates.
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