Campaign Marketing: Bumble Honey
Zaina Rizvi
Product Marketer
Adobe Photoshop
Instagram
TikTok
As a Marketing Manager for Bumble Honey on the University of Washington campus, I have facilitated and optimized campaigns on a monthly basis to increase conversions and engagement for the Bumble community.
On Campus Activations
Driving adoption of Bumble .edu verification through a social media campaign of BUMBLE BINGO. Increased engagements gave viewers exclusive access to select content. 100k impressions.
Social media campaign through on campus newspaper "SMIRK UW" 6628 followers on @smirk_uw Instagram account.
Launch promotion of "Compliment" feature through the creation of an instagram story. (Bumble Compliments Filter) 500+ views on personal story.
"It started with Bumble..." Success story campaign by sharing stories of university students who had positive outcomes of using the app. Utilized Bumble Success Story Generator on Instagram and TikTok. TikTok reposted and shared as sponsored content on both @BUMBLE and @BUMBLEHONEY social pages.
Bumble BFF Activation
