This project was a 10 week case facilitated by Boeing and the UW Business Consulting class.

Ultralow cost carrier (ULCC) airlines, sometimes called "no-frills" or "budget" airlines, are airlines that offer very low fares in exchange for a limited range of services.

The market strategy of ultralow-cost carriers is to compete on price and not services/features by offering passengers the lowest-cost alternative for air travel. They have become increasingly popular in recent years.

Present both primary and secondary research on customer segments.

Industry and competitive analysis on assigned airline portfolio.

Identify the revenue premium required to cover the unit cost of any additional features/benefits.

Provide a definitive recommendation on a model choice and justify why it will succeed.