Consulting: Boeing x UW Business Consulting

This project was a 10 week case facilitated by Boeing and the UW Business Consulting class.

The Case: Develop and design a new airline business model.

Ultralow cost carrier (ULCC) airlines, sometimes called "no-frills" or "budget" airlines, are airlines that offer very low fares in exchange for a limited range of services.

• The market strategy of ultralow-cost carriers is to compete on price and not services/features by offering passengers the lowest-cost alternative for air travel. They have become increasingly popular in recent years.

Key Deliverables

• Present both primary and secondary research on customer segments.
• Industry and competitive analysis on assigned airline portfolio.
• Identify the revenue premium required to cover the unit cost of any additional features/benefits.
• Provide a definitive recommendation on a model choice and justify why it will succeed.