Consulting: Boeing x UW Business Consulting
Zaina Rizvi
This project was a 10 week case facilitated by Boeing and the UW Business Consulting class.
The Case: Develop and design a new airline business model.
Ultralow cost carrier (ULCC) airlines, sometimes called "no-frills" or "budget" airlines, are airlines that offer very low fares in exchange for a limited range of services.
The market strategy of ultralow-cost carriers is to compete on price and not services/features by offering passengers the lowest-cost alternative for air travel. They have become increasingly popular in recent years.
Key Deliverables
Present both primary and secondary research on customer segments.
Industry and competitive analysis on assigned airline portfolio.
Identify the revenue premium required to cover the unit cost of any additional features/benefits.
Provide a definitive recommendation on a model choice and justify why it will succeed.
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Posted Mar 20, 2023
10-week business consulting project in association with Boeing and the University of Washington School of Business.
