About atlas.

The atlas. application was built due to a market research survey my team created. Results showed that it takes approximately 1 year for students to feel comfortable in their surroundings when at their college campuses. A year of missed opportunities when students are at their hungriest.

Market research data

Students surveyed: 156

Linkedin Post: https://www.linkedin.com/posts/zainarizvi_atlas-market-survey-activity-7027037853238915073-CYcD?utm_source=share&utm_medium=member_desktop

Linkedin Impressions: 2.5k

Sample Data

Sample data

Problem: Students take an average of one year to feel confident on their university campuses.

Ideation Process: How do we share every campus's best-kept secrets with students instantly?

Competitor Analysis

Social media can be a hit-or-miss game.

Apps like Yelp don't cater to the typical college student. Information isn't readily available about places to study, fast WiFi, charger-accessibility, accommodation for large study groups, and more specifically: does not include places privately on campus. eg. Study rooms.

Google reviews can be littered with paid advertisements, non-students, and more.

Small businesses operating on campus don't have access to large-scale advertisements and reviews as such.

Solution: Develop an app that hosts online community pages for Universities, only accessible by those with an .edu account. Focusing on quality instead of quantity by only showcasing locations in a set radius.

Product Benefits

SECURE: For students, by students, a trustworthy community of only your classmates, friends, and more.

CONVENIENT: Features only walkable destinations both on campus or off campus, so you never miss out on what your campus really has to offer.

REPLICABLE: atlas. is a platform, not an app created for any specific university in mind. Instead, it is a hosting application for community pages that can be replicated by universities across the world.

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Completed work

Posted Mar 17, 2023

A mobile application that brings your college campus to your phone.

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