Web and marketing lead who puts AI to work for small teams
Web and marketing lead who puts AI to work for small teams
CalDev Studio, my web and marketing studio in San Diego: website refreshes, SEO and AI search setup, hosting and support for small businesses.
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Liftspan: a gamified, adaptive strength-training app for lifters over 40. Designed and built it solo with AI help: workouts that adapt to your equipment and goals, progressive overload, and Duolingo-style streaks. Shipped a web beta and a native app, plus the marketing site and waitlist.
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Open Systems: replaced a $5K a month SEO agency and did the work in-house on their WordPress site (English and German). 15 to 20 page-one results, 1,500+ new organic keywords, and the company named in ChatGPT answers for its services.
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Microsoft Unlocked: managed the WordPress site for Microsoft's story hub. Built AI workflows that pull stats on request, write internal links and descriptions from the story archive, and build go-to-market decks, then trained the team to run them.