Liftspan: a gamified, adaptive strength-training app for lifters over 40. Designed and built it solo with AI help: workouts that adapt to your equipment and goals, progressive overload, and Duolingo-style streaks. Shipped a web beta and a native app, plus the marketing site and waitlist.
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9
Open Systems: replaced a $5K a month SEO agency and did the work in-house on their WordPress site (English and German). 15 to 20 page-one results, 1,500+ new organic keywords, and the company named in ChatGPT answers for its services.
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15
Microsoft Unlocked: managed the WordPress site for Microsoft's story hub. Built AI workflows that pull stats on request, write internal links and descriptions from the story archive, and build go-to-market decks, then trained the team to run them.
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18
CalDev Studio, my web and marketing studio in San Diego: website refreshes, SEO and AI search setup, hosting and support for small businesses.
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23